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220: The Dark Truth of AI as a Data Analyst
Episode 22021st July 2026 • Data Career Podcast: Helping You Land a Data Analyst Job FAST • Avery Smith - Data Career Coach
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I'll tell you the dark truth about AI as a data analyst that most people are completely ignoring.

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⌚ TIMESTAMPS

00:00 – AI is fooling you

02:21 – The prices aren't real

05:18 – Why they'll go up

07:00 – The move going forward

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Transcripts

Speaker:

Avery Smith-1: So there's a pretty dark

future of AI that I don't hear a lot of

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people talking about, and no, I'm not

even talking about all of the ethics

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of how AI is ruining the environment

or how, you know, it's dehumanizing

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the world or that people are just

trusting in all these all-powerful

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AI chatbots and making dumb choices.

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Although, we can argue those

in the comments if you'd like.

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But for now, I'd really like to

focus on these dark costs of using

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AI as a data analyst right now,

or a data professional really.

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And for your career at this very

second, I think, like, ChatGPT

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and Claude are fooling you.

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I think that if you're using AI heavily

right now, it's either going to make or

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break your career and, uh, I'll give you

all my arguments for that in this episode.

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But if you're new here,

my name's Avery Smith.

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I'm a senior data analyst, and I

try to make helpful content about

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the future of data careers and

how AI and data play together.

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And if you're interested in that,

which, let's be honest, you probably

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are 'cause you're here, right?

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Then go ahead and hit

the subscribe button.

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But obviously, AI is here,

and it's really revolutionary.

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Admittedly, I haven't written a line

of code unassisted in probably, like,

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two-plus years now, and that's amazing.

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It's opened up windows I

never even thought possible.

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It's made me a better, a faster data

analyst and a developer, and it's

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allowed me to build helpful products for

the data community like My Datafolio,

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which is an online data portfolio

hosting platform, and findadatajob.com,

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which is my job site that I

post lots of data jobs there.

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And you probably feel the same.

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Like, AI has really helped you

in a lot of ways in your life.

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Like, maybe it's helped you look things

up faster, like no more Google, right?

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Woo-hoo.

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Maybe it's helped you

write SQL queries faster.

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Maybe it's helped you with your

taxes, booked flights, whatever.

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I don't know, all sorts

of different things.

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But for all those good things, I

think there is a dark side that

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both you and I are really ignoring

right now, and to our own detriment.

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And no, it's not the obvious one of

you're actually learning the skills.

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I think that's important,

but it's one that's much more

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hidden and much more diabolical.

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And it's important to know the skills.

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Like, if AI's doing something,

you should be able to correct it.

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You should be able to know if it's

actually giving you the right answers

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to confirm what's actually going on.

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And if you can't do that and you give that

analysis to a stakeholder, then there's

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potential for a lot of big problems.

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You know, maybe that's a big loss

in dollars, but it could be loss

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in time, productivity, or even

lives at the worst case, right?

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So if you're relying heavily on AI right

now, you might not be learning the core

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skills necessary to actually become

a truly powerful data professional.

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And that is serious, and

that is a problem, but you

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probably already know that.

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So what if I told you instead that

there's even a bigger rug pull at play,

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one that you maybe haven't heard of yet,

that there's something slowly spreading

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quietly in the AI and data industry that

people are quietly whispering about, not

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really talking it out loud, and it's this:

that the biggest players in the space,

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Claude and ChatGPT, are scamming us.

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They're setting us up for an epic

realization that's going to leave us

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all shell-shocked and kind of screwed.

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And it's this: the current

AI prices are fake, fugazi.

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They're literally artificial, and

I totally mean that to be a pun.

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"But Avery, what do you mean?"

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Guys, these prices,

they're subsidized heavily.

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Every time you send an AI, they

are charging you one cent or

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something like that, but it's

really costing them two to reply.

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These companies are literally losing

money, literally burning it, and not just

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a little bit of it, a lot of it, millions

and millions of dollars, hundreds of

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millions of dollars they're just literally

throwing out the window, all in an effort

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to get us addicted, to get us hooked.

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And when we become reliant on it and we

can't live without it, that's when they'll

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finally raise prices to what they actually

should be And if you don't believe me, no

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problem, you know, don't trust me, right?

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A recent study showed that

current AI prices from ChatGPT

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and Claude are subsidized by up

to 70 times their actual prices.

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Meaning if you have a Claude Max plan or

a ChatGPT Max plan like me, you're really

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getting like 20 times, 70 times the usage

for what you're actually paying for.

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Meaning if you do the same amount

of usage at actual break-even prices

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for these companies, you're literally

going to be paying hundreds of dollars

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more than you are right now to do

the same type of analysis, to do the

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same type of queries, to do the same

types of chats that you're doing.

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So just come with me for a second

and imagine that you don't learn the

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fundamentals of SQL and Python, and right

now you're able to do some pretty decent

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analysis just with ChatGPT or Claude.

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You can do some pretty cool graphs.

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You can make some pretty cool scripts.

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You can do some pretty cool queries,

and maybe it costs you $10 to

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generate all of these different

reports that, what you want.

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Well, what happens down the road

when you want to generate a similar

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report, but instead of $10 it costs

you $700 to do something similar?

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Are you personally willing

to pay that amount?

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Do the economics actually make

sense for you in that case, and

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do they make sense for the company

that you'll be working for?

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What you think you can do with AI

right now for $100 will not be what

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you can do in the future for $100.

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You'll be able to do a

lot less in the future.

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Now, how far into the future?

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I'm not going to just guess and

give you the timeline, but there's

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a lot of hints being left right now.

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Both Anthropic and OpenAI have had

discussions recently of IPO-ing and

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becoming a publicly traded company,

and when that happens, their financials

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will get scrutinized a lot more.

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They have to actually publish all the

different, you know, financials that

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public companies have to do, and when

that happens, they will feel the public

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and shareholder pressure of this insane

cash burning that they're doing right now.

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They will eventually need to have

profit or at least way less loss

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than they're currently happening.

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They can't just continue

to burn money forever.

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So this may be in just a few

weeks, it may be in a few

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months, it may be even in years.

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I don't know.

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But I think it's going to happen,

and there's a chance that these

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prices not only go up, but go up

from what they are today, and it's

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important for you to know that.

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Now, why is that the case?

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Why are prices so high and why

might they go higher in the future?

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Well, I think there's two key factors,

basically, in all of AI: the hardware

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and the power for the hardware.

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Now, historically, hardware and computer

chips have gotten cheaper over time

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and better over time, but that doesn't

actually really factor in the idea of

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the demand that we're in right now.

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We've seen great demand for

GPUs with cryptocurrency,

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with artificial intelligence.

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Demand is way up, and if supply

can't actually meet the demand,

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we, you know, have an imbalance

and we may see prices go up.

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Similarly, the power needed to power

AI and all these, you know, data

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farms and all these compute farms,

all these data centers around the

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world is going up, and the electricity

prices are going up as well.

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Electricity prices in the US have nearly

increased 50% in the last five years.

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As you can see from this graph right

here, it is a crazy big increase,

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and I don't really think there's

any sign of this increase stopping.

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Like electricity is just going to get

more and more expensive, and as it does,

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so will the price of AI, unfortunately.

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So what's actually my point here?

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Well, if you think that you can

use AI to do data a- analytics for

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the rest of your life and the rest

of your career, you may be right.

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There's also a chance that you'll

actually be using it less than you think.

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If the prices make it uneconomical

for companies, they will have to

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take action and take quick action.

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We've actually already started

to see it, whether you actually

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have heard about it or not.

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Microsoft, obviously a huge tech company,

literally cut their engineers from

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AI because of how big the bill was.

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Uber is now capping their employees

after they blew the entire AI budget

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for the entire year in one quarter.

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And even tech giants like Meta and Amazon

are feeling the costs, and if they're

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feeling it, we're all probably feeling it

as, you know, smaller fish in the pond.

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Now, that's not to say that you should

just start ignoring AI and just do all

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your SQL queries and Python code by

hand, because you really shouldn't.

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I think that's a big mistake as well.

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AI is going to be used in the future,

and you as a data professional

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need to be paying close attention

and getting practice on it.

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But at the same time, maybe you

shouldn't be token maxing and just,

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like, running up your AI bill like crazy

without actually having foundational

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knowledge of what you're actually doing

and what you're actually building.

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It's really a delicate balance to use

AI enough to stay dangerous, but not use

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it enough that you become dependent, and

it's a balance that I'm exploring on my

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own as well, and I'm actually gonna be

talking about it a lot in my newsletter.

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So you should consider subscribing.

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It's datacareernewsletter.com,

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and I send literally meaningful

advice every single week on the

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future of data analytics and AI.

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There will also be a link in

the description down below.

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