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Why Your Brand Isn't Brat
Episode 2 • 12th December 2024 • Lee2B • Lee Moskowitz
00:00:00 00:11:00

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Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.

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