In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.

Takeaways

• Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
• Businesses should focus on building relationships with their audience and understanding their needs and challenges.
• Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
• AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
• The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.