What happens when a top family lawyer says his real identity isn’t “attorney” at all?
Hannibal Heredia has built a 20-year law firm partnership, navigated immigrant family expectations, and handled the toughest moments in clients’ lives — yet still calls himself “a hundred percent musician.”
How do you balance courtrooms with chord progressions? What does it take to make a business partnership last decades? And why might the best lessons in law come from life on stage?
Hannibal F. Heredia has practiced family law almost exclusively since 1994. He received his JD from Southwestern University, cum laude, in 1993, was the Editor in Chief of the Southwestern University Law Review, and received his undergraduate degree from Auburn University. In addition to practicing in all areas of family law, Hannibal also serves as a mediator and Guardian ad Litem in Courts throughout the metro Atlanta area.
Since 2016, he has been named one of the Top 100 lawyers in Georgia by Atlanta magazine. Atlanta magazine lists Hannibal as a Super Lawyer, and Georgia Trend magazine recognizes him as “Legal Elite” in the area of Family Law. Hannibal also volunteers his time for the Atlanta Volunteer Lawyers Foundation, serving both as a legal representative for victims of domestic violence as well as a Guardian Ad Litem. He is also on the board of the Atlanta Bar Foundation, which is the charitable arm of the Atlanta Bar Association.
And you spent so much time doing it, all this, all the reasons. And so, you know, maybe we all, all lawyers have that a little bit, but you, I'm curious if somebody asks you what do you do or what are you, do you identify, are you a musician or are you an attorney? How do you introduce yourself? How do you answer that question?
er and friend. Those are the [:And I think, again, taking, you know, the reason we're on this podcast going back to me and Jon founding this firm, we had growing pains, but it's the friendship that's kept that alive and always being able to relate to each other as we've grown up older together and see where we are. And it and being, you know, honest with one another, being trustworthy with one another.
Welcome to the Founding Partner Podcast. Join your host, Jonathan Hawkins, as we explore the fascinating stories of successful law firm founders. We'll uncover their beginnings, triumph over challenges, and practice growth. Whether you aspire to launch your own firm, have an entrepreneurial spirit, or are just curious about the legal business, you're in the right place.
Let's dive in.
firm founders and owners and [:Why don't you give us a brief overview of what you do and maybe a little bit about your firm.
th, and I started his firm in: p, other things that kind of [:Jonathan Hawkins: How many attorneys do you guys have now?
Hannibal Heredia: We're at six attorneys. We've been as big as eight. I think we're probably like at a really good size as, you know, as Jon and I keep getting older in age as you know, we're not, we don't, I don't think we tend to practice till we're in the grave until they're put a coffin door on top of us. But six is good.
We have four staff and our lovely long-term legal interns in law school that's putting up with us and hopefully, you know, will join the career when she graduates.
Jonathan Hawkins: You know, I found with family law firms there are a couple exception I know a few that are really big, like, you know, verge on the verge of national, but otherwise they're they mostly stay fairly small. There's probably lots of reasons for that. But, you know, six is, is about, you know, three to eight.
re. I mean, what's been your [:Hannibal Heredia: I, I think, you know, it's funny, I think you nailed on the head. I think you know, it's, it's a, we'll probably talk about it at some point. It's about managing, you know, folks. I mean, at some point, you know, you have to have a dedicated manager and one of the large big family law firms. I think they do a terrific job of having dedicated managers, dedicated training dedicated way of handling things.
I give kudos to those guys. I've watched them build that firm up from scrap from a small firm to a very large firm. I think that's probably predominantly, I like think a lot of family lawyers tend to be like doctors. We just wanna fix stuff. And so finding people who are willing to manage and probably goes in all legal, various legal specialties.
think our decision all along [:Unfortunately more people, more problems often. But
Jonathan Hawkins: Yeah. It's funny you mentioned the managing partner thing, so whenever you see somebody name managing partner, everybody's, oh, congrats. Oh, congrats. You know, really, it's sort of like, no, I'm sorry, sorry, sorry. You have to do that.
Hannibal Heredia: I, I got the title in my firm that I was at before here, up in Cartersville. I lived and worked in Cartersville four and a half years I think. And I got bestowed that. And I learned a lot. And, And Jon Hedgepeth be the voice, say like, he came with all this knowledge and I will, I learned a lot doing that.
But when I left that and, and the guy who took over would call, would reach out to me and he'd be like. Man, I didn't realize like ordering the toilet tissue was gonna be part of my duties when they gave me this title. Yes, it's everything. You know, we've had people come through and they're like, I don't ever want that job.
You know? The other partner in the firm, Paul Simon, was like, Hannibal, if I told you I don't want your
ah. It's so funny, the young [:Hannibal Heredia: you know, and I, and I, when I moved to Atlanta, I learned like in these large law firms, I mean, that's your job, right? You're not practicing law. You're not marketing anymore. You're managing that firm. And again, going to these small firm, like I still, I still market, I still litigate. And so you're squeezing all the pieces in, right?
But I enjoy, I do enjoy it. I'll say that. I think to me, people ask me about it, like, I think I would be bored if I just litigated all the time. I think I would be bored if I just managed all the time. So I think it's a, it keeps me entertained.
Jonathan Hawkins: Yeah, you get to wear a lot of hats. We'll get into that. But let's go back, man. Let's go all the way back. So, you know, the, the most foundational question, you know, did you always know you're gonna be a lawyer or is this sort of, you know, this is a
Hannibal Heredia: Uh, Yeah,
Jonathan Hawkins: people answer a lot of different ways.
can do math. I like science. [:And mom had always said, you argue all the time, you always defend your brother. You should be a lawyer. And I was like, oh, well I'll just go be a lawyer. Like I think a lot of people sometimes at some point do and you learn you can major in anything and go to law school and, you know, I don't know if I'd be an md.
I've always thought maybe I'd go into research or something, which seems weird. But I think also, I think about all the adventures I've had being a lawyer, and I might have missed on a, a lot of those. But no, it wasn't the, my original intent, and I can tell you for sure when I was in law school. So, the school I went to recommended we take family law.
I said, I'm not taking family. I'll never do that. I will never do that in a million years. Practice family law, and here I am.
aw school thinking I want to [:Hannibal Heredia: Yeah, I, I, I went to go, I didn't know what I was gonna do. I literally was like, I'm just gonna get my degree and figure it out. I remember a girl I dated back in college had me meet with some Alston and bird lawyers, I think that did M&A. I probably listened to 'em and talked to him. Probably just kind of went over my head.
I was thinking, you know, how'd I get back to the apartment and drink a beer? 'cause this was college. And that's kind of where my mindset was, you know? So I just, I really had no idea when I decided to go to law school what I was gonna do. I thought being into music, I was gonna do entertainment law, but man, I just quickly learned, like the first semester out there, especially, I went to school in Los Angeles, which was why I went there to do entertainment law. I was like, that is not what I want to do.
Jonathan Hawkins: so was that sort of like, like a Jerry McGuire industry where you're like, cutthroat? Or is it just
Heredia: You know, and I've, [:And I was like, I don't think I'd sign up for that. You know, it's so funny, you know, now that I market. But I mean, at the time I was like, sales, this is the last thing I want to do. But at some level to get clients and keep clients, you're doing sales. I learned quickly that's what it was about. I mean, yeah, I took the copyright classes and I think a lot of it was just for my own edification, but I was like, that's not what I wanted to go to law school for.
You know, I can, there was do the intellectual side of it, I'm like, this is, you know, this part, not the dominant intellectual complain of practicing entertainment law, but a lot of it is. And at the time I was like, why am I quitting? Why would I quit playing music? You know? I mean, I could go back and play music and, but being a child of immigrants, it was like, you go to college, you get your job, you know?
And [:Jonathan Hawkins: touched on a lot of things I want to hit on, but before, before we move on from the entertainment I'm, I'm sort of curious I've never really thought about entertainment law as babysitter, so, you know, I imagine when you're young, you know, that probably means staying out till two, 3:00 AM every night.
And maybe when you're young with no family, that'd be pretty fun. But I would think if once you're like 50, like that would be pretty old man.
I don't know if
Hannibal Heredia: you're, yeah, hopefully you're just negotiating contracts at that point on the phone and type. No, I mean, my personal entertainment lawyer who I'm still very good friends with and may see tomorrow night I mean, he's got stories for sure. He's got much better stories than you and I probably combine, you know, staying up late, staying up in certain places.
s you certain talents. And a [:And sometimes, you know, the, the two roles kind of mixed together. I remember my only chairman lawyer was pals a lot of the local managers in town that had certain artists. It's like a combined effort to kind of get these people, because the ones who make it, I learned this, you know, in after getting in my thirties, the ones who make it, oh, go watch a Tom Petty documentary, that one that Bogdanovich did.
inment lawyer one time, just [:He runs a big charity here in town. I think everybody knows. And he even, we agreed that when he did this work, that's the majority of his job was
Jonathan Hawkins: That's, so, I heard a, a podcast, I don't know, about a month ago, about Jimmy Iovine phenomenal podcast. I'll send it to you.
Hannibal Heredia: phenomenal guy.
Jonathan Hawkins: it's a called Founder's podcast, but just really cool. And then, and then that led me down and then I found another one where I guess Rick Rubin interviewed him. And just to hear the two of them talk.
It was really just the stories, like you said, and just the crazy stuff, man. Just crazy.
Hannibal Heredia: It's great. And I mean, again even, even in like a band like the Heartbreakers, you got different personalities and you're dealing with all that. I mean, it's, it's what we do, right? It's people. It's people.
nts that I'd, I've known and [:Hannibal Heredia: So I, I wa I was born here. My brother and I were born here. We always, I say I'm from Montgomery, Alabama 'cause I moved there as a toddler. As a toddler basically. And I don't remember growing up north. And of course, you know, where you grew up really shapes you. And I con, I consider myself a southerner.
They were from, both of my parents were from Peru. You know, and there's, you know, there's in these third world countries, I mean, they're middle. If there is a middle class there, it isn't by definition like our middle class. So I would say, you know, parents grew up in some kind of, you know, working, you know, poor working middle class type definition.
p. I grew up with privileges [:And I remember being five years old, thinking engineer, like the guy who drives the train. You know, my mom would try to explain to me what an engineer was. And when I became an adult, I realized my, her dad had been a civil engineer basically. So again, they weren't probably poor, but they were definitely, you know, not the wealthy.
And so, you know, they made it, they got out, my dad got, went to med school. He came here to do his residency up north. And then the infamous story was when I was a toddler, my mom said, I can't stand this cold anymore. We either moved somewhere warmer, we go back to Peru. So we moved to Montgomery, Alabama.
in Montgomery, Alabama in the:It's funny. You know, because I grew up here. But I guess it was just living at home like that. But yeah, it was different. You know, not a lot of people had, you know, new Hispanics, you know, but people always thought we were from, you know, Mexico, Puerto Rico, which is very, you know, natural back then, especially, But it was, it was ingrained in our heads to do this. I remember my, my, my brother went to Auburn as well, and he switched from architecture to art, and he's a fabulous artist, an amazing drummer. And my mom had a heart attack, of course. I was like, he's still in college. You know, he'll do something.
You know, it's like, it's not an architect, you know? So, you know, I followed their, you know, path to where I am, you know? But and it's, it is true. It's a common story for first generations. You know, you know, whether your parents are successful or not. It's just, we got here, you know, you gotta carry the torch.
n, think about leaving where [:And the genes that they pass on to. Then I mean, some of it's cultural, but some of 'em are genetic. I mean, it's like, you know, you've got all these really you know, pioneers, really and it's in the genes of all of us.
Hannibal Heredia: Yeah, absolutely. Like, and that's the thing I think people have to remember and I think it's lost in after, you know, generations of being here. Like there's somebody who came over here, right? And there's someone who had the gumption and somebody who maybe lost a spouse on the boat that came over and all these stories, but even the modern.
Folks that come over and we, you know, we will represent these folks. And it's like they're staking out the ground. I remember my brother saying it to me about 10, 15 years ago. Like, you gotta give 'em credit. Like, my mom spoke English. 'cause they teach 'em English and the whole, you know, any, probably the whole world.
our streets and things like [:So, it is, it's a big thing. It has to be scary, you know? And then until you, again, until you become an adult, you don't even think about it. You're just like, whatever, mom,
Jonathan Hawkins: Yeah,
Hannibal Heredia: Josh, mom, it's whatever. You know. So it is that you think about what it means to do all that. And then again explains why the, the push of like, you got to keep on you.
We want you to succeed as well. But it's so funny, I hear that from all immigrants, from all different parts of the world. It's like, you will be a professional.
Jonathan Hawkins: Yeah. So do you speak Spanish? Did you,
Hannibal Heredia: I do, I do speak Spanish. I do speak Spanish. It's I'm not great at I'm not very fast at writing or reading. And I will cheat with Google Translate these days because it's easier.
speak their language. Where [:Hannibal Heredia: Oh, cool.
Jonathan Hawkins: and he said growing up his parents would not teach him French.
You know, they're like, you're gonna learn English, but he figured it out anyway. He said they'd be having these conversations in French thinking he didn't understand it, but he knew. But yeah he always regretted that. He, always talked about, I wish they would've, you
Hannibal Heredia: absolutely. My, my two partners in Cartersville they're getting more shout outs than I thought they would today. Grew up Italian family. Cuban family. No, all English. You will, we, you know, we will, we will assimilate. You will not be oddballs. My mom is the one who really pushed it on us. My dad would speak to us in English at home.
It was weird, you know, and then we, then he would speak to mom in Spanish. You know, and it was just funny. So it was, and I think he, I always felt like we have no proof. He's passed away a long time ago, but we always felt like he was just wanting to keep practicing his English, is what we always thought.
But, But [:Jonathan Hawkins: so, so I wanna circle back on your name. So I think it's a great name, man. I think it's awesome. I think it's badass, really. And you know, years before we met, I knew who you were largely because of your name. I mean, it's like, you don't forget it. So, I'm curious, you know, probably growing. In Montgomery, Alabama.
You probably hated it, but I don't know. Has that changed? Do you love it now? I mean, I think from a marketing standpoint should be incredible, so.
Hannibal Heredia: So it is a more common name in Europe and then Spanish. Originated countries, the name Hannibal, or a Nial, which is what it translate to in Spanish. So if you meet a Spaniard or a Latin American it, it doesn't phase them. Like, if I go somewhere now, it's still like, really? Is this your name?
ks. They're like, oh, I know [:My dad was a, a Hannibal. My granddad was Hannibal. I've had cousins that are Hannibal, unfortunately, which made it worse for me growing up is my nickname in the House was Hani. So you can imagine going to a southern school with the name Hani Heredia, which sounds a lot like honey, that it was just, it was, you know, it was just terrible for the first, you know, 18 years of my life, you know, people trying to pronounce it, people trying to understand it.
Some, you know, I worked one time with a guy who was like, I'm not calling you Hani. Like, do you have, I'm gonna call you Hannibal. Which is cool because I was like it was law school when I could, and I moved outta Alabama that I could finally say like, my name is Hannibal, you know? And so if I ever get an email or a call that says Hani, I'm like, okay, it's Alabama, you know, it's someone from Alabama.
aw school since that was like:I think he's a criminal lawyer now, but it's been a long time since I've seen or heard of him. But his name was Hercules. And
Jonathan Hawkins: that's strong.
Hannibal Heredia: he came to Cartersville, he got joined, got was an associate firm. And I was thinking I was still an associate and we had a case against each other and everybody in Cartersville was like, this is great.
Hannibal versus Hercules. This is awesome. Oh, sorry. Spartacus. Spartacus Spartacus, Spartacus, Spartacus, Spartacus. Spartacus was his name. Spartacus
Jonathan Hawkins: a, That's a great name too. Yeah.
Hannibal Heredia: great name. He went to criminal law. He was like, I'm out. I'm not doing this stuff anymore. It was Hannibal versus Spartacus. It was hilarious.
years later someone asked me [:Jonathan Hawkins: You know, well, I, you know, I like, again, from a marketing business stand standpoint, I think, you know, it's great. I mean, it really is. They probably think you made it up,
Hannibal Heredia: See, people do think I made it up, especially at, at Starbucks, but he made it, you know, it's easier to remember odd names. Right. And again, I, if you, hopefully I have the personality to stick behind it, hopefully, knock on wood. But I do appreciate and it happens mostly with black folks that they know The Hannibal, the Carthaginian in general.
And they'll go there and they're like, Hey, you like the Hygenic in general? I'm like yes. You know, occasionally you get a Hannibal, Missouri, Mark Twain, but it's mostly, you know, you'll get and more and more you're getting people like, wow, they taught you that in history. And you listen, that's awesome.
You know? But still, there's probably 33% that's still going to fava beans and ke.
mehow you ended up in family [:So maybe, you know, what was it that drove you to start your own firm? And maybe take me through, I think you founded it with your partner you know, what's the process? How did you guys come to that decision?
oved here after law school in:And he always practiced family law. He was a partner in his own small firm in the West End, before the West End became hip. And you know, we would, we knew each other through music and going to concerts and stuff. And we'd been friends and we were just like kids in our twenties. We were like, when day we're gonna have a firm, when day we're gonna have a firm.
left that small firm and got [:The cases were kind of always the same. There was probably some limitation on income. I thought that as much as I loved my partners, and I still consider them like brothers, we, they, we had kind of different ideas and some of them were older than the younger partners. And so that always creates a dynamic which exists in our current firm.
So I saw John.
Jonathan Hawkins: quick, Real quick. So for those who aren't familiar with Carterville, maybe you know how big is it sort of where, you know, what, how would you describe Carterville?
which is completely like now [:You go about 30 more miles and you are in Cartersville. It is still a small town. It is cute as can be. Great people, great judges. I loved when I get a chance to go back up there, and I was a legal service attorney and Tony Perada, who was the managing partner and still founding partner of that firm, recruited me out there because I spoke Spanish, recruited me out there as a good Hispanic population up there, saw that I could provide value to their firm.
Knew because of altruistic side being Georgia legal service. I wanna help people. He knew my number and I we moved and lived out there with my, my, my ex-wife. And it is, I don't know, the population's grown a little bit bigger. There's more stuff going on. But I'll tell you, when I was there, there was neither a Starbucks nor mos.
So it's how small it was. And they put a Taco Mac up there and it did not survive back in the early two thousands. How do you lose a tacom?
Jonathan Hawkins: Wow. Yeah.
and catch people, you know, [:We're not gonna go Taco Mac. I think that was just a legend. But but things have changed. I mean, everything's growing, but it's not metro Atlanta ish. It's not. It's still got that. It's vibe. And Jon and I, Hedgepeth, like I said, had been friends and I knew I needed to come back and I was just going to interview.
I thought Jon can help me interview with some of the family law firms. 'cause he knows all these folks. And Jon was like, you know, I might finally be thinking about this move. And so we started working on it. And because I had managed the other firm, you know, it was, it was easy to say, we need a copier, we need a malpractice insurance.
You know, you can do the checklist, but it's, until you get into it, you realize all the human components of it and the things we've learned and we've had our growing pains. But the friendship helped a lot. But I remember launching, 'cause we, you know, I, I had already given my notice and Jon given us notice we had launched without a website.
dy out there. I mean, even in:And I, my love of math also gave me that hat because I was the bookkeeper for a long time. Please don't audit us, IRS. And so there was a lot of things we just didn't do. And again, because you're just always in crisis mode, being a family lawyer, especially, some of it just got put to the left and right and we were given advice from several people, you should do it this way, get a line of credit, put a mortgage on your home. And, you know, we always figured out a way to not to try to figure out a way to make it less complicated than it had to be. Even though we were given several pieces of advice from other people how you could start it.
a be an associate and slowly [:And that was really one of the huge impetuses for me to just go after. 'cause I love that that paycheck just, there's your salary, here you go. Just do your work. You know, we, we think you're doing a good job. Here's your bonus. But I realized, you know, if I'm gonna complain all the time about the people were making decisions, then let me be the decision maker.
And that was stuck in my mind.
Jonathan Hawkins: That's right. O owner gets paid last every time. You know, I mentioned before we came on the air, and I saw your partner, Jon, I guess last week at Atlanta, United Game. And I, I hadn't spent too much time with him before, so I didn't realize how much into music he was. So we'd spent a lot of time talking about that and all the shows going to and all that.
ends, let's be partners. And [:What, how have you guys made it work as partners?
Hannibal Heredia: The what I would tell people and I've, we've, Jon and I have been very honored and, that, that, you know, and been, been very just, wow. You know, like, wow. The people have come to us and especially in the two thousands to say, Hey, I'm thinking about leaving my firm. What's it like, Hey, I'm thinking about partnering with this person.
What's it like? What can you give us advice? You know? And I think they knew we would be sworn to secrecy and we'd have these lunches and, and it was always very flattering. That's the word I was looking for. And but one thing I think I can say now, which I may, and I said in the two thousands, I've seen a couple of the partnerships that were forming that came to meet us and they, they split up, is that you really don't know your partner.
and I had been friends since [:But when you're in there longer on a daily basis than you are with your own spouse, you know, you see each other's, you know, weaknesses and habits and things that you don't know and you think, you know, because you're talking to about music or your family. And it can be eyeopening. And I think that's what happens with some folks, especially if you're really small and it's just like one or two of you.
And like we were at the beginning, I think what we were able to do and a and a wise lawyer gave me this not bit of wisdom, who's a lawyer in Carterville. Shout out to Chief Judge of the juvenile court, Neal Brunt. But he said, you gotta find what each of you're bringing to the table.
ble to find what everybody's [:What is it that you think? And Jon and I, when we're having our growing pains, we're able to wrap our heads around those ideas. And I think till the day we know what the other one brings to the table to make this partnership work. And we've united when we've had to unite, we've disagreed when we've had to disagree and try to find a way to get around it.
nd right now, but I trust him: lowed us at the beginning to [:And you acknowledge that about another, and so, you know, just like a marriage, eh, that cork's Okay. That, I mean, I look Jon's gotta put up with some of my garbage, so believe me. But you don't know that it's like a marriage. You don't know that until you're spending every day sitting at, you know, desks maybe, you know, even in the same room because you could only afford one office, you know?
And there are growing pains and sometimes they're hard to go over and hopefully you have the same fiscal ideas. I mean, 'cause you know, the best bands have broken up over money, just like the best marriages have broken up over money. So hopefully you have the same fiscal plans. And I will say that's very important for people to also always hope that you have that same goal as well.
we're gonna talk about music [:Hannibal Heredia: A hundred percent. So I think it was like, God, at least a decade in, and we had multiple, we had more than me and Jon. We had multiple partners. And we were at a conference and we were told that not everybody divides the pie equally. Like what? And I said, but listen, you two and REM both divide the pie equally.
Why do you think they lasted so long? It's always, usually when someone's getting more of the money or whatever, or more of the attention starts causing, you know, riff. I mean, half the people in the world can't tell you. Larry Mullen Jr's the drummer of of U2, but Larry Mullen Jr's making as much money technically on paper as Bono and the edge.
d say that out loud. We were [:So, you know, have we adjusted our model with time with, again, when you start bringing youth in, you say, yeah, you have to make modifications. I'm not gonna sit there and tell you that we haven't. But there was a time where we, like, literally, again, like I said, you could almost laugh at the Keystone cop element of it, the naivety of it, but it sure as heck worked for REM and U too.
You know, sometimes people talk about, you know, going to court and I always tell people like, going to court is sort of like being on stage at some level, you know, like, you know, do I get nervous right before I go on stage? Sure. Did I get nervous right before court start? Sure. But you know, are you prepared?
but I don't think it was as [:I had already spent those formative years of my life, you know, throwing it all out there on the stage. So that's always translated as well too as far as the music's concerned. But I mean, there again, to me, it always comes down to people in relationships and band or peoples in relationships.
And so our partnerships and law firms, you know, at some level, and, you know, it's what, when you make your priorities, I was just at band practice last night and we're talking about another band and someone got kicked out. I'm like, we're in our fifties and sixties, who's kicking people outta bands anymore?
This is just supposed to be for fun. You know, what, what happened? You know? and it was, it was like a business thing and I was like, Ugh. You know, at this point it should just be about friends and having fun, you know? And at some level, because Jon and I are here, everybody, listeners, I don't wanna say this is how you start off, but at this point, Jon and I have been together for 20 years, and at some point it is about being friends and having fun and making sure we're still enjoying it and.
ink me and Jon at this point [:Real quick. Thanks for listening. If you're getting any value out of this podcast, please take two seconds to hit the subscribe button and leave a five star review. It would really mean a lot to me. Now back to the show.
Jonathan Hawkins: All right, let's talk about music, man. You know, so I grew up a drummer. I don't get to play as much now, so, you know, I've always loved music. I don't, and this is something I wanna ask you about. I don't really have a whole lot of time now to do it, so we'll get into that too. But, so take me back, man.
How did you get into music? How long you've been playing? I know you've been in bands basically your whole life, so how'd you get into it?
Hannibal Heredia: I just, you know, I know there's some people who like do, who can do sports and music and movies and all that, but I mean, I just, I love music. I mean, I could literally watch documentaries about music all day long, about even people I, I'm not a big fan of I don't wanna get booed, but I remember watching something during COVID and my wife came in like, you don't even like this person.
earning something. It's just [:It's probably still kind of where I land on a lot of stuff. MTV was a huge thing for a kid, you know, growing up in Montgomery, I was probably 14 when it hit Montgomery and seeing all those bands from, you know, Europe and Britain come over and, and then little by little, you know, when I got to college, I grew up in the eighties, so that college radio was a huge influence and, you know, got into the, you know, the bricks that lay the foundation for, you know, nirvana for example.
You know, so I'm, you know, listening to Husker Do and Replacements and
Jonathan Hawkins: Oh man,
Hannibal Heredia: yeah, then you go further back and you know, you're into who, who influenced them and you know, so people go well, which
Jonathan Hawkins: minute men. You got
Hannibal Heredia: love men. Love men. Men love
Jonathan Hawkins: There aren't many of us out there,
man.
Hannibal Heredia: Hedgie saw [:Jonathan Hawkins: Damn
Hannibal Heredia: yeah, it's amazing. It's amazing. And I never saw, I mean, there's so many bands that I worship and love that I never gotta see 'cause I was a kid, you know? But like the music, and then I would read the books and then I've seen the documentaries, you know, and it's just that people will say, well, what's your favorite?
You know, I'm like, eh, I'm kind of a punk rocker, new wave post punk kid. That's kind of where I am. But I mean, again, I love Abba. I love a lot of pop music, but that's kind of where I did. So, because I wasn't the most advanced guitar player in the planet it, it spoke to me for that reason too. And so, you know, I mean, we started doing bands at 15.
My brother's a, I mean, as Junk. 'cause my brother, he's an amazing drummer, just an amazing drummer. When he was here in Atlanta, you know, people were always trying to steal him from me. so we did, we were in bands and we played with friends and then we quit playing with friends and we moved I outta law school.
edgepeth. My wife and I were [: and we, that was it December,:And so it was music that brought us together. I borrowed a guitar from him one time because my guitar had broken. And that's how we started. And so we, Jane gets credit. She likes to, I always ask for it, and she does. She gets credit. She introduced us, his wife, and we we met that night at at the Mu Midtown Music Hall.
So, you know, play. The only time I think I didn't have an active band, which wouldn't surprise people, was lost, Colin,
Jonathan Hawkins: Yeah.
rd year, I put a little band [:We did a bunch of covers. And it was fun. We had a great drummer and a great great bass player. I was like, man, I wish I could bring this guy back to Atlanta. He was great bass player. He had played in real bands, played punk music and stuff like that. But that was it. I mean, I've always played in bands.
It is what keeps me sane. I don't golf. I do, I play music and listen to music and read about music and watch music and,
Jonathan Hawkins: you know, I guess, you know, I guess if it's important to you, you'll find the time, but I mean really, I mean, practicing law takes a lot of time running a firm, which is different than practicing law. It takes a lot of time. You know, you got family, kids and all that you gotta deal with. I mean, you got all these things.
So how do you find the time? You know, you said you had band practices last night, or is it tonight or whatever. I mean, how, how do you find the time
Hannibal Heredia: So
Jonathan Hawkins: how do you make the
h different it's fun, funny, [:And so he prefer Tuesday night. So. Like a managing partner, you do logistics and so you create a practice schedule and you have to rely on everybody doing their homework. 'cause if you don't, this isn't like when you're in twenties and you just got six hours and you still get, I would still get mad like, why did you do your homework?
But you know, I, I play in an original music band, so there's a little less homework, but, you know, but if we're gonna do a show, it's like, Hey, you know, did you remember how we played the song? You know, because you're gonna have only so many opportunities to practice. So you're absolutely correct.
I mean, this [:And you play with people that can play and do that, you know? If you play by yourself, I mean, you know, with technology you can do a lot of stuff and make that time, but if you're trying to play with others, and that's the biggest thing I get from, from folks like you, Jonathan, like, especially the drummers, is like, I just wanna, I just need to find some people.
But it's like finding people that you can, and everyone's always looking for a drummer, which is so ironic. Like, you guys are so rare. Like a good drummer's so rare and a good bass player is so rare to find, everybody plays guitar. But it's just trying to find good people that you can go look, you know, here's how we gonna do it.
know, somebody's, you know, [:But being in the scene of the whatever, you know, there's a lot of folks that I know and you can kind of put people together and, and do stuff. And that helps a lot. I mean, it would be hard to start from scratch, I think.
Jonathan Hawkins: You know, it's funny, so, you know, growing up my parents got me a drum set. I don't know, sixth grade, something like that. And you know, and it's loud. It's not like guitar where you can put headphones on or maybe just do the acoustic. I mean, you're playing, man. Everybody, Everybody in the house knows about it.
So my sisters hated it. And so, you know, usually you would practice at the drummer's house, although once I could drive, you know, I would pack it in there and we'd go somewhere. But it is, it is a big, yeah, big production man, just to go practice. And so like now I'm thinking. You know, could I, could I load my drums up, you know, with the little time I have and get there?
e build a soundproof room or [:I'm gonna figure it out. But, you know, but again, you know, it's just getting there. But I will say this, you know, the funnest, I look back, the best period of my life was, it was summer after junior year. And I had a lifeguarding job and we, And we played music every day. I mean, it was like all, I mean, when I wasn't working, we were at somebody's house jamming and getting in some other stuff too.
But it was incredible. The best summer of my life, I miss it so much. But if I could recreate that summer,
Hannibal Heredia: absolutely. Absolutely. I mean, it's just you know, and, and I, I know people always admire people like us that can do it and sometimes they don't understand, you know, the work that goes behind it. And there's people who like, they'll call, they'll send me an email like, Hey, can you play this party?
I'm not playing on like, you [:I get it. Like, I mean it's, I mean, you know, but there's a lot of work that gets involved. Like you said, there's a lot of logistics that get involved, but the ability to go back to 11th grade when you didn't care and you just would play the broken cement and you would just have fun was, those were great times.
You know, we, I mean, I remember in college, we played in a metal warehouse. I mean, it must have just been kill in our ears. But
Jonathan Hawkins: Oh yeah, I will say that my ears are shot. I'll say that.
Hannibal Heredia: That's terrible. You're hitting those symbols too hard is what it's.
Jonathan Hawkins: know, well, I wear earplugs everywhere now. But, you know, the other thing, the other thing I, that, you know, musicians know this, but like, when you're playing with people like 3, 4, 5, 6 plus other people, you know, every now and then you guys just get right in sync in the groove, right? And it's like, you know, you're not always there, but when you're there, it's just an incredible feeling.
And it's like addictive. I mean, it's just
Hannibal Heredia: Oh, [:But I think a lot of the people I enjoy working with, it's just, you know, it comes from here, you know, and some, I've worked with people who can't read a lick of music, you know, and just, you. You learn it, it comes from here, it comes from the soul. Really believe that. So,
Jonathan Hawkins: All right, so you've been in a bunch of bands. You've got, I guess one now, you did originals. I know, some years ago I went and track tracked down whatever band you were in on on Apple Music. So I know you've got some stuff out there. So for people out there that wanna want to find you, you know what, what's the current band or how do they
it'll probably be a my class [:The, I've been amazed at the presales on tickets. So there's a good crowd, looks like already professional stage, profess, you know, things. So I'm, again I'm very blessed and flattered and lucky that, you know, people still allow me to do what I wanna do, especially like a venue variety playout. So that's a class tribute.
Band Clash is probably still my favorite band along with The Beatles. And and so I put that together about 12 years ago and we had a hiatus after COVID because I focused on my original music band. And I brought it back last year. And I've always been friends with the Smiths band and so we put, got the, we got someone to put promote the show for us.
VX word I made up, and it's [:It's got hooks, but it's kind of from an indie rock vibe. Think some nineties type styles from that era of like pavement and things like that. But also you can hear a lot of eighties in it, I guess I'm just a child of the eighties you know, keyboard, guitar, drums that I, I play guitar and sing and terrific players.
They out, they all outplay me by millions of miles. I'm the weak link, but they have to put up with me, my, and my silly songs. But that's, that is on Spotify, wherever you get your streaming music. But thanks for asking. And we probably do a couple shows a year with that band. But again, like we'll do to your original question, we'll do like maybe four practices and go do the show.
And we don't, I'm not there like I was in younger days going every. Every week, especially in my current family life, I have a young child and it would just be like, you know, it's silly. I don't need to, I don't need to escape every week. But it is nice to get out there and see the guys and do the music.
ave sort of a or is that the [:Hannibal Heredia: Oh, the, the, there was a, a, there still exists called the specific deviations. And that was a band that still exists, that's all family lawyers. Occasionally a judge judge Kel, who's retired now, was singing and there was a judge from. Georgia, fantastic guitar player. Jay Stewart would sometimes join us.
t law and think that began in: ck scene that are lawyers of [:But yeah, that, that band comes music aviation was a lot of fun. I, I learned a lot of covers. I had never. Learned in my life playing like Alman brother stuff I'd never learned. I, I got to learn that. It was a lot of fun doing that kind of stuff.
Jonathan Hawkins: You know, the, the big firm lawyers that are still playing music really amaze me 'cause I mean, just the time and commitment there, just on, on the work side. so here, here's a question for you. So, you know a lot of lawyers out there, and I see this a lot in succession planning context or transitioning down to the next generation. You know, there's a lot of lawyers that their identity is so caught up in being a lawyer that, you know, they're gonna die at their desk. They can never let it go. They got nothing else they can do.
you an attorney? How, do you [:Hannibal Heredia: Oh, that's a great question. You know, I'm gonna go sideways on you as, like, as a, as like a terrible witness on the stand. I mean, I guess I always identified myself more first as husband, father and friend. Those are the three things I think I take very serious and have always tried to excel at.
And I think, again, taking, you know, the reason we're on this podcast going back to me and Jon founding this firm, we had growing pains, but it's the friendship that's kept that alive and always being able to relate to each other as we've grown up older together and see where we are. And it being, you know, honest with one another, being trustworthy with one another.
es it's, it's fun to kind of [:You know, and she's been in the trenches and it's great to have that. But, you know, other than that, it's like, don't take it home. You know, keep it over there. I'd much rather be, you know, watching a documentary about, you know, the band or the police than, you know, worrying about, did I stick my billable hours in today?
Or I have to go deal with that email. Also, you know, it's been lucky to have a firm, so you have folks underneath you who are building their lives and their practices. I'm not gonna, I gotta give a shout out to the fact that they allow me to do that, but you know, I've always considered it my job.
It's a job. You know, if I worked at, and it is a service industry, it's like, you know, one of my foreign parts, like, you know, we're serving fries at some level. We're providing a service. Let's do the best job. Let's, Let's do, let's make the best fries and maybe the most fries, but let's make some good fries.
t's from here, it's from the [:It's hard to explain to people. And especially coming off a stage, it's not it's part the adoration, but I think it's part I always would I enjoy is just like, Hey I'm here to entertain. You know, I'm gonna give you my all, I've always been into like, putting on the show for folks and you know, so that's I wanna give as much as they're giving back.
And, it's hard to explain that. And, and I, I enjoy the successes in law and obviously in family law when you're trying to help some folks, but it's a different, it's a different result. It really is. At least for me,
Jonathan Hawkins: Well, that, that's awesome. I'm so happy that you've been able to maintain the music. I mean, I, it's my fault, but I wish I had, I'll just say that. But
Hannibal Heredia: it's not too late.
Jonathan Hawkins: you know, you know,
Hannibal Heredia: This podcast is gonna get you gigs. I mean, look,
Jonathan Hawkins: told my wife, you know, that's my midlife crisis. I'm gonna quit everything and I'm gonna start, I'm gonna go on tour.
So,
s a drummer. Let's get y'all [:Jonathan Hawkins: I need, I need to, I need to get the sticks out. Start get my chops back. But,
Hannibal Heredia: riding a bike.
Jonathan Hawkins: So shifting back to the firm, so, you know, you've been at it 20 years. You've had your growing pains, as you've said, you know, if you've had these other lawyers come to you for advice put you on the spot. You know, what advice maybe you give for folks out there that are thinking about starting firm, or maybe they're in the early stages, you know, how do you build a firm that lasts more than a year or so?
Hannibal Heredia: If you're gonna, you know, if you're gonna completely go solo you know, then my advice would be on, you know, you have to keep the business side up. It's easy to forget that. And the second part is, you know, whether you like it or not, there's some level of marketing that's involved in this, you know?
business. You gotta do your [:I've said it I think in a couple contexts already, that it's about people and it's about relationships. And you have to focus on that. It's again, just, I produce, you know, X dollars and you produce Y dollars and it's people in relationships, it's relationships with other firms, relationships with the judge, relationships with your staff, relationships with the associates.
You bring in relationship with your partner. Who are these people? You're going to be in relationships within, you know, you can't predict everything. I like I, I shout out to, you know, to Jonathan Hawkins, but I, I read your thing every Friday and I, I save some of 'em, and I read, I remember one you sent about associates and I read it to the other partners.
bout investing in people and [: ut. And if you go back to the:It's like one shot go, one shot, you know, you know, and it's terrible what we've done. Of course, we've all rejected and everybody can just record their bedrooms. But I think that thing about treating people and as relationships and what they can bring and, and quoting you from that email, I mean, that's what's important.
If you're gonna expand, there's a lot of people searching family law that can just go out on their own and literally, you know, get a printer and. I know 'em they, they're doing a good job. They're, They're making the, the money you wanna make. And that's, it's a little different. It's a little different, but always mind your business.
Go get a bookkeeper.
reat, Great advice. So, last [:What's the vision?
Hannibal Heredia: Woo. My wife's gonna be like, I just wanna fast forward to that part. you know, I think it's as we get older, it's, you know, you do have to look at those things, you know, I'm almost 60 and, you gotta look at where are you going? You know, I, it's a hard gig doing family law. I say it all the time to family lawyers and non-family lawyers. I mean, you can empirically prove that this is a hard gig.
the grave? No, I don't. I've [:I'm not naive to think that I, you know, I'm gonna hang up the shingle at 65 and I'm gonna become a rock star. There's no one's hiring 65 rules. They're a young man's game. But I think I can take the things I've learned practicing law, people, relationships, understanding people's, you kind of become a, a mini therapist and the relationships and people I've met playing music and figure out some way to take the thing I value so much in this world, which is folks and people, I'm being honest with them and, and having people want you to assist them.
And I'll, you know, I'm not sure exactly what it is. I wanna reveal my secrets right now, but I feel like there has to be a world out there. Kinda like when I left law school, I was like, I what I'm to do, but I've got a law degree now. I'll figure it out. And I've, you know, I've enjoyed my career. I can't, you know, there's been a lot of things, you know, that are hard about it being family lawyer.
the people I've met and the [:Jonathan Hawkins: You can go out like Colonel Bruce Hampton in his eighties on stage.
Hannibal Heredia: on stage. That was amazing. The the guy who interviewed me for that, for a magazine also wrote a book about Colonel Briney. He gave it to me a copy. It was very nice to gimme a copy. And, it's, it's a great book about reading about a little bit his life and that, that farewell was just great, you
Jonathan Hawkins: It, it,
Hannibal Heredia: until the end.
Jonathan Hawkins: it was like a movie. I mean, it's
oured played music. But, you [:I mean, it's, it is a hard gig. It's a hard gig to do this and 'cause you're dealing with people at the hardest parts of their lives. But
Jonathan Hawkins: Well, good thing is you've got lots of other things going so that bring you joy. So, you know, not all of us have that, so that's really good. But Hannibal well, thanks for coming on, man. I wanna be respectful of your time. This has been really fun. There's a whole lot more we could talk about, but, I wanna wanna let you go with the rest of your day.
But for people out there that wanna find you, wanna find your music, whatever, what's the best way to get in touch with
-T-R-A-L-U-X. Think of like a: and we're gonna get you in a [:Jonathan Hawkins: Let's do it. Let's do it. Alright, man. Appreciate it.
Hannibal Heredia: You too. Thank you.
OutroUpdatedWebsite-1: Thanks for listening to this episode of the founding partner podcast. Be sure to subscribe on Apple podcasts, Spotify, or wherever you get your podcasts to stay up to date on the latest episodes. You can also connect with Jonathan on LinkedIn and check out the show notes. With links to resources mentioned throughout our discussion by visiting www.lawfirmgc.com. We'll see you next time for more origin stories and insights from successful law firm founders.