The “Like” factor is something that often gets overlooked by online entrepreneurs.
While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.
But ultimately, people hit buy because they like a person.
In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of getting out of the student mode and just putting your offer out there.
Mariana Henniger is an EMMY-winning documentary filmmaker who helps online business owners build trust faster and sell more quickly with a beautiful, emotion-driven Brand Video.
As a journalist and documentary filmmaker, she published stories in The New York Times, Wall Street Journal, TIME Magazine, Washington Post and many others - traveled the world and reported from 4 continents, and countries like Afghanistan, Haiti and Israel.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-why-authenticity-wins-in-business-with-mariana-henninger/
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Mariana
Instagram: http://instagram.com/brandmagnetic
Facebook: http://facebook.com/mariana
LinkedIn: http://linkedin.com/in/marianahenninger/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
