In this eye-opening episode, we tackle one of the most critical challenges for consultants: pricing your services effectively. Are you stuck in a "pay-per-hour" model that undervalues your expertise? Learn why this outdated approach caps your earnings and fails to reflect the transformative results you deliver. Discover the golden rule of charging based on value and how a simple 10% principle can revolutionize your business and client relationships. This episode provides actionable strategies to educate your clients on your worth and position yourself for fair and lucrative compensation.

Key Takeaways

The Danger of Hourly Rates:

• Hourly rates don't reflect the long-term value you bring to clients.
• Trading time for money caps your income and limits growth.

Adopt the 10% Rule

• Charge 10% of the value you add to a client's business over 12 months.
• Base your fees on outcomes, not hours worked.

Educate Your Clients on Value

• Help clients quantify their goals and the financial impact of achieving them.
• Avoid overloading your offers; focus on delivering results.

Analyze and Adjust Your Pricing

• Reflect on past projects to identify the gap between your value added and your actual earnings.
• Use these insights to have informed pricing discussions with future clients.

Learn When to Walk Away

• If a client cannot see the value in your services or refuses to pay fair compensation, it's okay to walk away.

Actionable Tips

• Review your recent projects and calculate the financial value you've delivered.
• Practice positioning your fees as 10% of your value added during client discussions.
• Reframe your pitch to focus on outcomes instead of hours or processes.