In this episode of the Coast and Commerce podcast, Ben Amos interviews Helen Perry from Fresh PR and Marketing. They discuss the importance of design in branding, the unique business ecosystem on the Sunshine Coast, and the challenges of getting messaging and marketing heard in the region. Helen explains what PR is and how it helps in storytelling, as well as the changing landscape of media and content creation. They also talk about the importance of the 'why' in marketing, staying fresh and relevant, collaborations and partnerships in business, and staying ahead of the competition. The key takeaway is the importance of consistency in marketing and PR.

Takeaways

• Design plays a crucial role in conveying a brand's personality and connecting with the target audience.
• The Sunshine Coast business ecosystem is characterized by its entrepreneurial and innovative approach.
• One of the challenges businesses face on the Sunshine Coast is getting their messaging and marketing heard.
• PR is about communicating a brand's story to the target audience and crafting a newsworthy angle.
• The media landscape has changed, and businesses can now create and publish their own media.
• The 'why' behind a product or service is essential in engaging and connecting with the audience.
• Staying fresh and relevant in marketing requires consistently finding new angles and perspectives.
• Collaborations and partnerships can help businesses expand their reach and tap into new markets.
• Staying ahead of the competition in marketing requires staying informed and adapting to changes.
• Consistency in marketing and PR is key to building brand recognition and engaging with the audience.

Chapters

00:00 Introduction and Background

03:26 The Importance of Design in Branding

08:06 The Unique Business Ecosystem on the Sunshine Coast

10:00 Challenges of Getting Messaging and Marketing Heard on the Sunshine Coast

12:23 What is PR and How it Helps in Storytelling

14:47 The Changing Landscape of Media and Content Creation

18:01 The Importance of the 'Why' in Marketing

20:26 Staying Fresh and Relevant in Marketing

23:48 Collaborations and Partnerships in Business

28:34 Staying Ahead of the Competition in Marketing

30:54 Consistency in Marketing and PR

31:24 How to Get Help from Fresh PR

32:19 Conclusion

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