Shownotes
Happy customers are your best marketing asset. Here’s how to turn their voices into nonstop growth without spending a dollar on ads.
In this episode, Karl Schwantes, customer experience expert and award-winning entrepreneur, joins Tim to break down how he transformed his family’s 48-year-old diamond business into a Google reviews powerhouse without spending a cent on ads.
Karl shares his journey from family-run jewelry business to sought-after expert in reputation building. His obsession with customer experience has led to over 1,300 five-star reviews, pre-converted clients, and a thriving business that sells itself. His step-by-step strategy will help you craft experiences that get customers talking and leaving five-star reviews that bring in a flood of new leads.
If you’re a business owner looking to attract more clients effortlessly, this is the episode for you.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- How early exposure to business and hands-on experience sets the foundation for long-term success (01:42)
- Transforming your business by focusing on remarkable customer interactions (05:02)
- How great experiences turn customers into loyal fans, raving reviewers, and a nonstop referral engine (07:51)
- How SEO-powered Google reviews attract pre-converted customers (09:35)
- The "Messy Middle" concept and how social proof can steal customers away (11:44)
- Why “best” beats “cheap” and “free” in online searches (14:56)
- Why zero reviews scream “risk” to customers and how to fix it fast (16:06)
- The dangers of negative reviews and how to handle them (22:26)
- Three questions to craft unforgettable client experiences (28:13)
- How to subtly guide clients to use the right keywords for maximum SEO impact (30:37)
- The missing step in getting more Google reviews (35:35)
- Quick-fire questions with Karl (40:10)
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