Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.

Talking points include:

What are the customisation options?

How should SEOs be customising them?

Why should SEOs be using them?

Should SEOs get assistance from a GA4 professional?

What data is available?

How should SEOs be using this data?

What other software do you like to connect to GA4?

Are the customisation options likely to change again in the near future?

Read the full transcript of Kyle's interview at https://majestic.com/seo-in-2024/additional-insights/kyle-rushton-mcgregor