In this episode, Shawna Murphy, Founder of Style Smart VA, breaks down one of the easiest ways beauty professionals lose money without realizing it: missed or unmanaged client communication.
She explains how auditing your DMs, texts, emails, forms, and follow-ups can help you capture more inquiries, book more clients, increase repeat visits, and stop letting revenue slip through the cracks.
🚨🎤Shawna will be leading the VIP session at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on missed DMs, delayed responses, follow-up gaps, and the communication systems that help beauty pros capture more inquiries, book more clients, and increase retention.
👀Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch
Key Takeaways:
🔅Missed messages can mean missed money - Shana calculated her own missed opportunities and found that dropped client communication was costing her around $2,500 a month.
🔅Audit every place clients reach out - DMs, texts, emails, booking software, forms, website chats, and Facebook messages all need to be checked so potential clients do not fall through the cracks.
🔅Capture contact information before they disappear - If someone reaches out but does not book, get their phone number and email so you can stay in front of them later.
🔅Treat inquiries like sales opportunities - Every person who messages, calls, or fills out a form has potential revenue attached to them, even if they are not ready to book today.
🔅Track people who do not book right away - Add them to your booking software, CRM, or email list so you can follow up instead of losing them completely.
🔅Follow up after the appointment - A personal follow-up can confirm they are happy, create space for adjustments, encourage reviews, and help bring them back.
🔅Retention starts with communication - The client experience starts before they walk in and continues after they leave, which means stronger communication can lead to more rebooking, referrals, and long-term revenue.
RELATED LINKS
👉Follow Shawna on Instagram - https://www.instagram.com/shawnaarielhair/
👉Follow Style Smart VA (Virtual Assistants) on Instagram - https://www.instagram.com/stylesmartva/
🚨🎤Shawna will be leading the VIP session at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on missed DMs, delayed responses, follow-up gaps, and the communication systems that help beauty pros capture more inquiries, book more clients, and increase retention.
👀Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch
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