In this Mini Moment, Tegan from Moosh joins Jen to talk about something most salon owners are quietly stressing about...marketing. Specifically, what to actually spend money on, when to bring someone in to help, and what kind of return you can realistically expect.

After years of consistent regulars, Tegan is in a rebuild season and marketing to brand new clients is now non-negotiable. She shares exactly what she has been doing, why she finally outsourced her paid ads, and how that decision is now bringing in 14 new clients a week.

This is an honest, practical conversation about the chicken and egg of marketing spend, why you cannot build a business on Instagram posts alone, and why finding people who actually understand your brand is the difference between marketing that lands and marketing that makes you cringe.

What we cover

• Why community Facebook pages are not the answer
• The real cost of trying to run paid ads yourself
• How to know when it is time to outsource your marketing
• What a proper marketing agency actually does for a salon
• Why understanding your brand has to come before outsourcing
• The chicken and egg of marketing investment when cash is tight
• One client a week from your team can fund the whole marketing budget
• Why patience is part of the marketing strategy

Mentioned in this episode:

https://www.salonrising.com

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Focusing around marketing because in our chats that we've had, um, we are both back in that form. Well, tees is back in that formative space of like building a new team and I have a new team, so we are just marketing, marketing like a motherfucker right now. Just in all the ways. And I do think it's really good to talk about this because even when Sam and I have talked about things, we've identified that.

You know, there's some stuff that she had said to me, I think you should do this. I'm like, babe, do you know how much that costs now? 'cause she hasn't had to do it for so long. Yes. So it's, she's like, what? I'm like,

Is also overwhelming.

[00:01:24] Tegan: Yeah.

[00:01:29] Tegan: Yeah. So I've always had regular clients

[00:01:32] Tegan: Until I've had that bit of a shift in, staff and clientele. So I'm definitely marketing to new people. Yeah. Like I need my business to be in front of people who've never seen it before.

[00:01:43] Tegan: And trying to get that to happen. There's definitely. Free ways that you can do it.

[00:01:48] Tegan: like Facebook, I dunno if you've tried Facebook marketplaces, like the community pages.

Oh,

[00:02:05] Tegan: I

[00:02:06] Tegan: I think as well, because it's not targeting like your audience. Yeah. It's just targeting everyone in your community. Like the community page. Yeah. So I started there.

[00:02:19] Tegan: And thanks to chat GPTI would do up my ads and I would say like, create this feeling. This is my business, blah, blah, blah. Which definitely helped get a few clients in. But then I found out about.

[00:02:34] Tegan: BDB marketing agency and they're just for hairdressers.

[00:02:40] Tegan: Yeah. And beauty maybe. Yeah. But I think when they have your vision, they, what they've done for me is they've created like a journey.

Yeah. So people will go to my, which I could never set up myself. They'll go to my website, there was a popup, then they'll get the email and then the journey starts. So, um, like, do you wanna use your voucher? This is who we are, this is what we do. Yeah. Like those kind of things. Just to place you in the minds of the, your target audience.

[00:03:18] Tegan: So they will do paid ads for me. Yeah. And they'll also do like the email flow of marketing.

[00:03:30] Tegan: I don't even know.

[00:03:33] Tegan: No, they're going on Facebook and Instagram and Instagram.

Yeah. Like they're going through both of those sources. But yeah, we've trialed a few different ways. Some, like one ad that we've done, we've tried it two or three different ways to see what was working. And then from there, like I think as well sometimes you're like, but I haven't had anyone for that service that I've marketed.

[00:03:56] Tegan: But they are still coming in, like, I'm getting 14 new clients a week.

[00:04:01] Tegan: That like I'm very proud of that. Yeah. I feel, and I need that for my.

For my staff. So working really hard to get those people in.

[00:04:09] Tegan: like let's think about it. You get 14 new clients in, whereas not spending the money on marketing and getting, it's costing you exactly.

Maybe one or two or three, like 14 is a lot.

[00:04:21] Tegan: You need to kind of take the money from one client and invested into the

[00:04:29] Tegan: You have to

[00:04:38] Tegan: Yes. So I feel like for me, it's been an investment. I've been doing it since last October, but without that, I, I was stuck like I was like. How do I do it? I can't do paid ads. I don't know what I'm doing.

[00:04:51] Tegan: And like I went back to the old school ways. I'm like dropping vouchers into cafes and like trying to get, mo's word out there, but I think everyone's on their phone.

[00:05:02] Tegan: So you can hit the ground running literally in handout, handout your flyer and your vouchers and try and bring people in that way, but. I think marketing is an important factor in your business For sure. Day and age,

[00:05:22] Tegan: Yeah,

[00:05:24] Tegan: Yeah. Do with

[00:05:26] Tegan: I was doing them myself and I was like. Is anyone even seen these?

[00:05:31] Tegan: But they're costing me however much money. But I think it was an investment 'cause it took a few months to really see

[00:05:38] Tegan: on of it. Yeah.

[00:05:39] Tegan: it flowing. But the girls are amazing.

They're so cool. Like, it's like talking to your friend, like they catch up with you and set a monthly plan and then go from there.

[00:05:51] Tegan: think it's the other support that you don't have. Yeah. Like you need that other person to explain the marketing to, like you, you're a business owner.

Yeah. You've got so many ideas and you're like, if they could just get out into the universe,

To achieve from it. And that's where we always say, don't outsource something unless you understand it.

[00:06:30] Jen: Yeah.

Like Elevate,

[00:06:35] Tegan: The feels I wanted to create,

[00:06:45] Tegan: Yes.

The world has changed. We cannot build a clientele purely based off our Instagram posts, and that's

All the things posting, so much

[00:07:20] Tegan: But besides that, I think to get to the next stage and next level and bringing new team members up with a strong clientele, you have to have that investment

[00:07:34] Tegan: And I'm seeing, I'm definitely seeing the growth now.

[00:07:38] Tegan: Like at the time I'm like, it's so much money. Like I don't really have the money spare. But. Without that, I wouldn't be like where I am right now. Oh,

[00:07:49] Tegan: It's like, do you do it? Do you not do it? I don't have the money, but you gotta find, like you've gotta work out.

Is it worth. Your staff member's doing two new clients a week, or we can get 14 new clients in. Yes. And one of that, like, that whole bill can go to marketing. Yeah. You know, like that one client, like, we're sacrificing, you're a sacrifice

[00:08:13] Tegan: But yeah, I think you've really, it, it's hard to wrap your head around, but it it has to happen.

Yeah. It's not something you can cut.

[00:08:23] Tegan: Yes. And it is hard on those community pages. Like

[00:08:32] Tegan: then, and then you're like, have they even approved to my post? I did it two days ago. I need to fill today.

[00:08:38] Tegan: it's not even been approved.

It's just like. How? Yeah.

[00:09:00] Jen: Yeah.

[00:09:03] Jen: And we don't have to do it all by ourselves. That's why there are people, there are services.

There's these amazing things out here that, yes. Are able to help us to support this journey. So I think too, especially 'cause as TE and I said like we are just, we are just out here just marketing everything. Marketing. So yeah, just knowing that. Yeah, patience. Patience to see the fruition. But knowing that if you want, if you are stuck and you need to take the next step, that it, sometimes it's comes down to pivoting and

Finding the right people to do that. So like I did do another marketing like moment with someone and oh my God, it was so bad. Like,

[00:09:47] Tegan: it was like. That does not sound like me. Yeah. Like who posted that it's wrong? Like I like take it down wrong. I've worked so hard to not be that. Yeah. Like please. So I think finding the right people that feel like your brand.

[00:10:03] Tegan: So they have really Yeah. Helped elevate

[00:10:05] Jen: And that's going to draw people to your brand. Yes.

[00:10:08] Jen: Okay, so that is our mini moment guys. We're gonna wrap it up here, thanks so much. Goodbye.