If you’re struggling on how to build links to your website and its pages, know that you’re not alone. Many of the link building strategies that are online can get your website penalized in Google. And these penalties, well, they’re really difficult to recover from. Today’s episode is all about link building strategies that Google loves.
So, you may be thinking, why should I listen to you? Hey, my name is Matt Hepburn, and I’m an SEO professional with 13 plus years of experience working as an SEO consultant, working in agencies both large and small. And for the past seven years, I’ve been working in the enterprise sector for some of the biggest brands out there. Welcome to The EMJ SEO Podcast, where it’s all about you learning SEO so you can get an industry job later.
So today we’re joined by Kari DE Phillips, the CEO of the Content Factory. And Kari is going to talk to you about effective link building strategies with PR so that you can get links from top publications and new sites by pitching to journalists. Kari is also going to talk about how this tactic scales with newsworthy content. And if you hang out to the end, you’re going to get a free template that you can use to start pitching PR so that you can capitalize on scaling your link building and land those elusive authority links.
Kari’s Bio:
Kari DePhillips is the CEO of The Content Factory, an SEO agency specializing in PR. Kari is also the founder of the Sisters in SEO Facebook community, which has grown to over 11,000 members (if you’re a non-dudebro in SEO, you’re welcome to join!). SERPstat named Kari one of the Top 3 Women in SEO, Thrive called her a “limit-breaking female founder,” and NBC news titled her a “CEO who takes job perks to the max” for her approach to business management.
Resources
Content Factory Case Studies – https://contentfac.com/digital-marketing-pr-case-studies/
How to Write a HARO Pitch that WORKS – https://contentfac.com/how-to-write-a-haro-pitch-that-works/
How to Get $100k+ in Media Coverage for Your Brand (In Just 3 Months!) – https://contentfac.com/how-to-write-a-haro-pitch-that-works/
Website & Social
The Content Factory – https://contentfac.com/
LinkedIn – https://www.linkedin.com/in/karidephillips/
Twitter – https://twitter.com/karileed
Sisters In SEO – https://www.facebook.com/groups/sistersinseo
TCF Twitter – https://twitter.com/ContentFac
TCF LinkedIn – https://www.linkedin.com/company/contentfac/
Questions for Kari
1. Aside from the SEO benefit of building domain authority, what are PR’s other benefits?”
2. What are reporters looking for?
3. How can HARO and Quoted pitching help SEO in their SEO strategy?
4. Could you talk about the quality of the content needed on the website for PR efforts?
5. Could you explain what makes content newsworthy?
6. Could you talk about using social proof from PR to help boost conversions?
7. How can businesses that don’t have much budget still use PR to help boost SEO?
8. How can the content factory help SEOs with PR?
9. How can our listeners reach out to you?
Check out the episode on the site at: https://emjpodcast.com/kari-de-phillips-discusses-pr-strategies-for-seo
Check out more episodes of The EMJ SEO Podcast.
