Unlock the Secret to Scaling Your Coaching Business: Introducing the Experience Hub

Feeling stuck in the grind of one-on-one coaching? Ready to scale but not sure how to keep that personal touch your clients love? In this episode, we uncover the mindset shift that will revolutionize your approach to coaching—moving from being the face of every interaction to creating a scalable online experience hub.

This isn’t just about saving time; it’s about enhancing the client journey in a way that feels personal, even when it’s not one-on-one. Dive into the episode to discover the five steps to building your own experience hub and watch your business reach new heights!

Also, check it out on the website: https://taralbryan.com/podcast/online-coaching-hub/

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Hey everybody, welcome to today's episode.

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In this episode, I want to talk about

one of the critical sort of mindset

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shifts that you need to make when you

go from one on one, or even one to many

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coaching to a scalable online experience.

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and this is a big one.

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So this is something that you may

or may not even know that you're

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struggling with, but I was working

with a client the other day.

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And um, she went from one on one and

then successfully transformed

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to kind of a one to many model.

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And as she was doing that, like a

couple different things happened, right?

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So she went from one to one to one

to many, so group, and A lot of

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her one on one customers were like,

I don't want to do group, right?

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Like I'm here because I

want one on one attention.

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And so she found that she had to

sort of pivot the experience that

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she had created for those one

on one people to try and create

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something different in a group model.

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And, uh, and so she went through

that evolution and it was great.

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However, there were a couple of things

that were happening when she was running

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her group model that were preventing

her from growing, preventing her from

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keeping her customers and retaining her

customers, because what she had done

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is she successfully moved the model,

but she hadn't moved necessarily her

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mindset yet around the group model.

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The difference between showing up and

helping customers one on one versus

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showing up and helping customers in

a group environment versus creating

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a scalable experience, which is

you are actually creating a curated

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experience for an individual.

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Using technology, using group experiences,

and sometimes some additional one

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on one experiences at scale, so

that that person is getting results.

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Because regardless if you're doing

it one on one, one to many, or in a

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scalable model, the goal is always

to get that customer a result, right?

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It's to take them from their problem

that they've had, To the result

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that they're looking for so the way

that you're delivering it changes

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as you start to scale, but what you

are actually giving them in terms

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of the step by step path to get to

the result doesn't change regardless

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of how you're delivering, right?

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Regardless of how you're showing

up one to one, one to many, or

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in a scalable online experience.

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That all is the same result Just the

way that you're showing up is different.

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And, uh, and so once she, once, like, I

was able to uncover that for her and sort

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of ask her that question, like, how are,

you know, what's your consistent way that

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you're helping people get results, right?

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Like, you are the expert.

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What's your authority strategy that

allows you to get, uh, you know,

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somebody from point A to point B?

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And then the layer that you put

on top of that is how you're

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going to show up and help them.

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And when you're first getting started,

a lot of times you start in one on

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one because you're sort of just trying

to, Kind of prove the model right?

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Or validate or test the model.

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And so you're, you're

showing up one-on-one, and

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you're helping your people.

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Eventually you start getting into

that, okay, wait, I, I actually

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can consistently help people

to get from point A to point B.

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And so how about I, you know,

you're really good at that, right?

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So you get a lot more clients and

then you're like, okay, great.

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Now I wanna shift into one to many,

because your calendar is maxed out.

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You cannot possibly take on

any more one on one Customers.

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And so you're like, okay, great.

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Now let's try and create a group model.

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So the group model doesn't actually change

from one on one to one to many, right?

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So I had another customer who was sort

of challenged with, well, if I'm going

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to do this, I'm going to do coaching

at a group level, then they all need to

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be working on the same, topic, right?

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The same goal, and then I'm going to

take them through the experience at the

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same time, and we're going to end up

with this goal, but it was different

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than the core path that they had.

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So, so again, Your delivery

method, one on one, one to many,

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scalable online experience,

does not change the fundamental

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path that you take people down.

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It's just how you're showing up.

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One of the things I love about the

scalable online experience model is

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that you can combine all of those.

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You can combine one on one and group

and a whole online leveraged experience.

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To make a really rich, experience for

your people and still maximize your time.

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So anyway, that was, a shift

that really helped this person

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start to take their business in a

completely different, direction.

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So that they could start scaling, right?

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Because they, they went from one to

one to one to many to start scaling.

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And then they found themselves sort

of trapped in the same model where it

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was like, Oh, I'm, I'm still offering

one on one calls, but now I've added

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group and now I've added more content

and I've added all these different

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things, but they weren't actually

leading with any of those other things.

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They were still operating under the,

well, I'm going to personally help

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you get from point of, A to point B.

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And so it's, the model is still

sort of wrapped around you and how

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you can deliver a solution to them.

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Once you can package that

solution into an online model.

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Right?

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So you kind of create the virtual

version of you and you start driving

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people into that experience as the,

the sort of central hub of where they

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go versus the central hub of where

you are, then people will start using

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the virtual version of you and the

experience that you've set up for them.

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And then you're able to just sort of

come in and help, uh, remove obstacles.

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Get rid of roadblocks.

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Answer questions.

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So you're having really rich conversations

when you're working with someone, um,

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because, because you're helping them

get through the journey that they

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need to go from point A to point B.

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You are not driving the journey anymore.

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And so when I explained that to them,

I was like, you know, until you have

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a sort of a central hub, a central

experience area where you're sending them

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there first and not to you first, then

you'll always end up in that position

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where you're not scalable, right?

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Because it's still driven by you.

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So an example of this is they said, okay,

so how are you communicating with people?

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Well, um, you know, they, I meet with them

and then I kind of give them some ideas of

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where they should go within the content to

get what they need and then we meet again

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and we go through the different things

and um, there was no central calendar,

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there was no sort of um, you know, way

that they could figure out how to show up

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and when to show up at the group calls or

at, at different kind of pieces throughout

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the experience because she waited until

she was on a phone call with them and

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then guided them through that down the

path of where they were supposed to go.

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And again, if you send them into an

experience and, and you help create a

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curated, personalized online experience

where they are, are getting what they

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need in the experience and not directly

from you, you are not driving it, you

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will see your business explode because

you are then out of the the being the

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hub of where they're getting all of

the answers and then again you come in

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at those meaningful places and you're

adding a ton of value when you come in.

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Conversations are shorter, the needs that

they have are more targeted and You are

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able to um, really drive them through

your online experience so they show up, so

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they participate, and so they get results.

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And you are able to enhance the experience

because you like to connect with people.

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You want to be able to solve

problems and, and really get

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into those juicy conversations.

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If you're spending all of your time

helping them figure out how to get

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on a Zoom call then you are wasting

your talents and you're not able to

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figure out how that whole, you know,

online experience model connects.

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And it's just shifting this little tiny

thing where you drive them into the

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experience and, and remember, you need to

remember this, is that Just because you

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are not showing up with them live does

not mean they're not experiencing you

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because they're watching you and they're

developing a relationship with you.

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Even though it is the virtual version of

you on video, they still are getting a

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sense of who you are and what you have

to offer and that is so, so powerful.

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So you always have to remember that,

that you know, they could be binge

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watching or listening to you for hours.

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Right?

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And you're like, I didn't

even talk to you today.

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And they're like, Oh, I

talked to you all day long.

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I feel totally connected to you and to

the material and everything else that

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you have, put out there that allows

me to have a consistent experience

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and be able to do it on my time.

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Right?

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So remember where they are, you

feel disconnected because you,

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like, you're not involved, you

know, in real time with them.

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so that's why you show up one on one

because It's actually because you need

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that connection so when you get to that

point where the experience is the hub and

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you are not, you will see your business

continue to rise to the next level.

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All right, there you go.

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That is my tip for you today.