Shownotes
Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing.
Make sure to follow Astrid's Substack and learn more at Astrid's Website
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In this episode, we're talking about:
- How Astrid transitioned from a career in academia to building her business
- The way marketing has changed as Astrid's business has pivoted
- Reflecting on more than a year of marketing without social media
- Why building a community is a key pillar of Astrid's marketing strategy
- Moving to Substack: why Astrid moved to this blog/email hybrid platform and what she enjoys about it
- Astrid's top tips for reducing your time and reliance of social media (if it's not making you happy)
Links to things mentioned in this episode:
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