In this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience in B2B marketing and discusses the challenges and complexities of the field.

Deanna talks through:

• her decision to start her own agency and the challenges of freelancing
• building brand awareness to capture buyer interest in a crowded market
• transitioning from lead generation to demand generation
• narrowing down your target market to be more cost-effective
• balancing short term needs and long term growth
• the significance of understanding your Ideal Customer Profile (ICP) and where they consume content
• the need for marketers to adapt their strategies to the changing landscape

Key Links:

Guest: Deanna Shimota - https://www.linkedin.com/in/deannashimota/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

GrowthMode Marketing - https://growthmodemarketing.com/