In this episode of The One Small Change Podcast, Yvonne McCoy speaks with Noemi Beres, a global entrepreneur and podcast booking agency owner. Noemi Beres shares her accidental journey into podcasting after her travel business pivoted during the pandemic. She discusses how podcast guesting is more than just visibility—it’s a strategic networking and content-building tool. The conversation covers actionable steps for leveraging podcast appearances, repurposing content, nurturing authentic connections, and remaining persistent, all essential to maximizing podcasting as a marketing strategy.

Guest Bio:

Noemi Beres is a European entrepreneur based on the Mediterranean island of Cyprus. After starting her entrepreneurial journey in 2007, she pivoted from travel and online marketing to co-founding Podcast Connections, a podcast booking agency connecting business owners with quality podcast shows. Noemi Beres works globally, particularly with American clients, and is passionate about building relationships through podcasting as a marketing and networking channel.

Chapters:

00:00 Living in Cyprus and career journey

05:15 Leveraging podcast guest appearances

07:53 Choosing and Practicing Niche Topics

10:43 Improving communication skills

12:57 Building Relationships Through Podcast Guesting

17:41 Tagging hosts and guests on social media

21:59 Being consistent with content

25:17 Finding and collaborating with guests

27:10 Building connections on LinkedIn

30:03 Promoting the podcast community

Quote from the Guest:

"Being open and being vulnerable on a show is far more important than being too polished because people will just check out and stop listening to that podcast."

Links:

Website:

https://www.podcastconnections.co/

LinkedIn:

https://www.linkedin.com/in/noemiberes/

Instagram:

https://www.instagram.com/noemi_beres_/

Welcome to the One Small Change. I am so glad that you decided to

spend time with me again this week, and I am

happy that you are going on this journey of exploration,

transformation with me. In case you don't know, I'm your host, Yvonne

McCoy, and I bring almost 30 years of entrepreneurial experience,

and I have an insane passion for discovering growth through the

power of seemingly small change. And so I invite

somebody to come talk to us every week so. So that you can see what

their journey's been like. And they have

usually such interesting things to share that will help you to grow your

business. And today we're going to be talking with

Noemi Beres. Noemi, hi.

Hi, Yvonne. Thank you so much for inviting me today. I'm really looking forward

to our conversation. Well, I am, too. And what,

you know, what people have gotten to expect is that you're

going to share some smaller, unexpected decision

that, you know, sparked a change in your business. And it could be either

professional or personal. But the thing is, I

want you to talk to Noemi for a couple of

reasons. One is that she's definitely connected with podcasting, but

the other thing is that we don't talk about very often is

we all have global businesses if we want to.

So why don't you tell everybody where you are,

what you do, and how you. How you do it

differently than anybody else? Thank you,

Yvonne. Well. Well, I'm from Europe, as you

can figure out from my accent, and I live on the beautiful

Mediterranean island of Cyprus, and

it's an amazing place to live, But I've been living here

in the past 15 years, and I was born and raised in Hungary in

Central Europe, lived in different countries. So what you

just mentioned about being like global citizenship in

and in the business world, it really applies to me. I lived in

Denmark, I lived in Ireland, and then I ended up here in

Cyprus 15 years ago. So for me, experiencing

different cultures, different languages is pretty amazing.

And working with American clients, which is also very interesting because I

never worked with American clients before I started this

business, Podcast Connections, our podcast booking agency,

and that's a whole new experience for me in the past

six years. And you also asked me about, like,

what do I do? So I run a podcast booking agency

and help entrepreneurs, business owners to get

connected and get booked on quality podcast shows, which

helps to grow their business, build their brand, and build their

authority. And. And that's what I've been doing in the past six years,

since 2020. But I've been an entrepreneur since

2007, and I've been doing a lot of things like

many other entrepreneurs, including social media,

content creation, online marketing, you name

it, travel writing, blogging. And

I enjoyed all this long journey that I've been on.

And, and what makes me different? I think what made you, what made you

land? What, what made you land, you know, on all the different things? Because,

you know, as entrepreneurs, we're like, yes, yes, you know,

so of all the things that you have done, what made you land on

being in the podcast industry?

That's a great question. It was accidental, like, like everything.

Like usually in the life of a entrepreneur, it was

accidental. So we had an online travel related business

with my husband from 2007 up to

2020, but because of the pandemic, it had to

stop. Nobody traveled. The whole wide world

stopped, so we had to pivot. And that's how we ended up basically

in the podcasting world. And thanks to our Irish

mentor, he helped us to start this business

model which I really love. And

to be honest with you, Yvonne, I. In before 2020,

I didn't listen to podcasts. I wasn't in that space.

So it's basically, it was a whole new world to me

when, when, you know, started working in this business back in March,

April 2020. Well, you know, one of the things that,

that you said that's interesting is, you know, that you

accidentally got into this, right? But I always

find in weird ways, everything that you, a

person has done before makes them ideally suited

for that accidental opportunity.

You know, another person may have been presented with that and it would

have been, it would not have gone forward at all. You know, it

would not have flourished. So tell me, tell me

why or how can people use podcasting to grow their business?

Why is it, you know, what are the, you know, the misconceptions about

it? What are, you know, things that we

can all do better? Yeah, it's, it's a brilliant

way. I mean, when you are a podcast guest, it's a brilliant way

to build your brand, to build your authority, to get your name

out there, to create evergreen content which you can

use again and again. Because nobody remembers what you

posted 2 weeks or 3 weeks ago on social media. So the episodes

that go live, you can cut them up, you can use them

as clips or audio clips or video clips, and they are

amazing to, you know, just for content creation

itself. And I think many people

misunderstand it when it comes to podcast guesting. Oh, I'm just going

on a podcast. It's done and dusted. I don't have anything else to do.

They don't promote it, they don't repurpose the content.

Okay.

These are all really important things. Can we, can

we go back to

the. Let's start at the beginning of the process, I guess. Right? So

how should you pick a podcast? Is there, is there a thought

process that people should go through before they get on a

podcast? Absolutely. I mean, you need a thought process.

And first of all, you need to start listening to

podcasts, podcasts that are. You're interested in and

aligns with your business. Because when it comes to picking

out the perfect podcast, it's really important.

It's not about quantity, but it's about quality. It's really important

to find the right place to express your voice, to.

To share your knowledge and share your stories. So you need to do the

research, you need to do the homework before you

decide which podcast you should get on. Obviously,

when you hire a company like us, we can do that for you.

It makes your life easier, but it doesn't mean that you can

do it all by yourself. It's doable, but it takes a lot of time and

effort and energy to find the right space for you. And, and

it. Everything starts with listening. Listening to a couple of episodes,

a couple of podcasts, and figuring out whether

you are, you are aligned with the podcast host, you are

okay with their energy, the way they lead the conversation,

the way they hold space for you. It's really

important to super clear about that. So,

okay, now you've picked a podcast or a group of

podcasts and you're going on it, what

do you talk about exactly? That's a very

important part. And many people, they pick really

broad topics, like if you are in sales or if you're in marketing

and you say like, oh, I want to, you know, I want to talk about

marketing, I want to talk about sales, I want to talk about health

or whatever. You really have to niche down. It's

really important to find your topics and

find your talking points. I always advise people to pick

at least three topics, whatever you want to talk

about, and work on those topics. And also pick a couple

of talking points for each and every single topic

because it's really important to practice those a little bit.

I'm not saying you have to learn them by heart, but

don't wing a conversation. Once you are in a business, you

need to be super clear about what your business is about and what you want

to talk about. Because if you just wing something and you just

fly from one topic to another, I mean, that doesn't

help people. I mean, you need to figure things

out. When I first started doing

podcasts, Right. I was very excited

about it, and I went to this podcasting event where you could be on all

these people's podcasts. Podcast. Right. And, you know, I was like,

you know, sometimes people didn't show up, and I was like, I do it. I'll

do it. Right. And I found myself talking

on podcasts that really were not

my expertise. And I

happen to be a Tatty Cathy, so I could talk about almost anything.

Right. So that wasn't the. That wasn't the issue. I mean, and maybe that

worked to my detriment because I was having such a good time.

Yeah. You know, I mean, I. Somebody asked me to work on, to come on

a podcast about parenting, and I'm like,

yes, I am a parent, but I don't consider myself. You know, I can

tell you what I think I. What I now think I did wrong, that my

kids are adults. Right. And, you know, I went on that podcast.

So not only do. Do you have to know what you're going to be

talking about, you want to make sure that you're talking to an

audience that you want to reach out to.

I mean, yes, I had a great time on that podcast.

They were like, oh, this was amazing, you know, great information.

But none of his audience was going to reach out to me, you

know, for business for two reasons. One is that wasn't why they

were listening to him. And two, because I was just having

a good time. I didn't even really go into my business.

Yes, right. That. That's why it's important to. To pick.

Pick your, you know. Right. Poison for your

podcast. And. And even if you find yourself in an unusual

situation, I think you can bring it back to your business.

Yes. You know, you can go. This is a skill that you need in life,

but we use this in business as well. So if you've

got a business or if you think, you know, so I think that's where a

lot of people make mistakes. I think also.

And this is an opinion.

Yes. You have to have some things that you can pull out of the air

that you're comfortable with. But I think that

when people come in and say, you know, what are the five questions you want

me to ask you? I feel like it. You

don't get a chance to breathe. You don't get a chance to be yourself. And

I think that's part of the advantage of being a podcast. It's

like, I've invited you into my head. I don't want

to hear something that's so polished that it's

impersonal. I don't know. Yeah, I think it's

being open and being vulnerable on a show is far more important

than being too polished because people will just check out and

stop listening to that podcast. If you are overly polished and overly

put together, yeah, there are. Whatever can happen

during the conversation, but that makes you human. And I think

that's important to human touch. That's how you feel. You are a real person,

not just acting. And, oh, this is this amazing

entrepreneur doing everything absolutely perfectly. Like, who

said that? Nobody is that entrepreneur. We all make mistakes

and to show our flows traits. I think that's also

important because that's how we can learn from each other.

Okay, so now we've picked the right podcast. We

know what we're going to say. We have great rapport with the

host or hostess, right? And

that's my dog. The doorbell's ringing

anyway. And you know, you finish it,

right? And you go, this is great. And that's where a lot of people, I

think, I mean, where my head is stuck these days

is the whole concept of what's the cost of not following through

on things? And I don't think most of us know

what the follow through is. If we've been on a podcast.

Yeah, I wish everybody would know that, but they

just don't use it like, at the end of the day.

I mean, podcast guesting is a marketing strategy, is a

relationship marketing strategy that you can use to your advantage

when you do it wisely. So when you have and you

finished an interview, I always tell people, please

do thank the host next day just to,

you know, you were a guest, you got accepted as a guest, you had an

amazing conversation. And all these hosts across the world,

they put so much energy into and time and money, let's

not forget about it either into one single show

that at least you can do to thank them. And what I

also tell them to please be a bit

proactive. Just organize a post,

interview, chat with the podcast host. I think it's so important to

continue and keep the conversation going because podcast

guesting. Podcasting is one of the best marketing tools

in the 21st century. And not many people

use that as a, like, as a networking tool. But like, we

established a relationship here and then we can jump on a call. We

can figure out later, maybe this month or next month,

how we can help, how we can serve each other, we can refer

people to each other, we can refer Business to each other, because

we are all business people. We are all entrepreneurs. And this

is not just a conversation. It's so much more than that.

All right, you said two things that I want to go back to.

One is you said podcasting is a strategy.

Okay. And so, you know, when I

talk about strategy, it's like, what is the

purpose of doing this? And I think, you know,

the first answer, the, first, you know, surface answer is, I want to

get out there and I want to be seen. Right. But I think

there's more to it than that. Right.

And you alluded to that a little bit in terms of

relationships and that kind of thing. And one of the things

that I as a podcaster, always forget

to say to my guest, if you know anybody else that you think would be

good for my podcast, will you introduce us? Or I

know somebody who you would probably be good for your

podcast, that kind of thing. The other thing is,

You know, we have this one and done kind of mentality.

There are so many things that you can do as a

podcaster with the podcast. So,

for instance, one of the things that I do, because I also do

panels and I do, you know, summits and stuff, is

that when I'm promoting those things, I only have people that have been

on my podcast speak. And so when I'm doing post,

I will put that podcast link in there.

Yeah. So people can have a chance to get to know the speakers a little

bit better. I will try,

if possible, to. If I know that my

speaker is going to have an event to. To publish

the podcast at a time that's close to that event,

to help them. Right. And so I also

asked for, if whatever gift they're giving, I asked for an affiliate

link. So if any of my people go to the event and buy something, then,

you know, I can make some money. There was something else that you

said. So tell us some of the things we can do after the podcast

to get more use and get more exposure.

Absolutely. The. The second most important thing is to

repurpose the content. Use the content that you have on your

hands. Because, I mean, content is king. We talk about this, but we

don't really do anything about it. So once you're intergo inter

you goes live. When you are in social media,

try to post it on as many places as you can. Like,

whatever people tell you, no, just do it like, more exposure, more

followers, more interaction means more business. That's it.

It's so simple, yet not many people do it.

So once you have the episode, maybe you get some

promotional stuff, material from the host, which

can be a video clip, audio clip, image, anything. You can

post this. And please do tag the host in every

single post because that's how you reach their followers. And

again, that's how you get more exposure. Say that again,

because a lot of people like me probably don't

do that. Say, yeah, tagging, tagging the host, please.

Like, once you get the episode out there, please tag

the host and always do that because this

is one of the most important part, like, that's how you reach

more people. You get connected with the

hosts, audience with the host followers on social media.

And what I've seen, Yvonne, that so many times,

the hosts, the podcast hosts, they forget to tag the.

Tag the guest. You know, they post about the episode.

And that was an amazing episode with, you know, xyz and

this was the interview and the name is there, but they never tagged them.

So actually the, the guest would never realize that,

like, oh, I was, you know, they, they posted about me. So this works

with both ways for the host and for the guest. So please do

tag people. Tag your guest and tag your host. It's

crucial. So

now I have lots and lots of questions.

If you take somebody that's kind of just

starting out and they don't know how to do all this

fancy repurposing, what, aside from tagging the host,

which, what are some of the other easy things that you can

do to get more mileage out of when you've done a, you

know, a podcast? I, I think it's just the

easiest thing is basically to share it on social media.

It doesn't have to be fancy. Like, it's so easy to share something

on social media. Or if you have an email list, you can

always send out your episode to your email list to your

friends, to your colleagues, to, to whomever.

Just make a bit of like, promotion to your episode.

Because that's so, it's just so easy. I

mean, everybody can write an email to, to their email list, like, hey

guys, this is my new episode. You know, we just went live.

Check it out. I had an amazing conversation. That's it.

Like, it's just a couple of sentences. Like, anybody can do that if you have

an email list. And I think it's just so easy to do

that. And we still don't do it. And I, I just don't

understand why. So you don't need to be a tech expert.

All right, so. So the reason you don't understand why is because

that's one of your Gifts, which made this a great opportunity to have.

Right. The. The other thing is I always

wonder, you know, like, I post on

LinkedIn, Facebook and Instagram, right? Although I

think I'm going to stop doing Instagram and just

focus on Facebook and LinkedIn. And I

think a lot of people are like, I don't do a lot on, on social

media or. The other question that comes

up, I think a lot is, what am I going to talk about on my

podcast? What's my podcast going to be about? So

first, can you answer the social media question? Because I threw you two at

once. Answer the. So does it matter on social media

where or just is it. Is it kind of the rule of thumb? Wherever you've

been showing up, that's where you should keep showing up and do it

consistently. It, you know, it

depends, like omnipresence. I think it's really important

because some people will tell you, just pick one channel. Don't just

pick one social media platform and stick to that.

But I've been, you know, I've been studying content creation for many,

many years, like since 2007. And this world changed a

lot in the past, you know, 20 years or so. 19.

And what I've seen, the more the merrier. So if

you are on more social media channels, the better. And I know

it more, you know, it may create more work for you, more

job for you, but, but there are certain tools that you can use

that makes posting so much easier. And I mean, come on,

at the, you know, age of the AI, I mean, we can create easy posts

like, it still has your voice, but you can use AI.

I think the thing that people miss consistently is

consistency. Yes. I think, you

know, if you can only handle being consistent on one channel,

then that's what you should do. And being consistent means

different things to different people. If consistent is once a week,

then that's your cons. I would rather have you, I would rather

have you do something once a week but be

consistent than saying, I'm going to post five times a week. And you do it

like the first week and then the next week you do three, and then, you

know, and then eventually you don't do any. So I think that is,

you know, know the ballpark. The other thing

is how do people, if they haven't

started a podcast, how do people decide

what their podcast should be about? It

really depends on what, what's your, you know, what's your passion?

And I think it's really important to find that passion when it comes

to picking out if you are right to do a

podcast or not. Because the thing is that after a while,

it can become a job for you. And it takes up so much time,

energy, and money. Just create one single podcast episode

that you really need to love that podcast to keep

continue doing it. What I've seen back in

2020, you know, Covid time, you know, the midst of the

pandemic, everybody started a podcast. Like, doesn't matter.

You were at home. Everybody had something to say. They started a

podcast, and plenty of them stopped

in 2021, 2022. And it didn't really

matter what kind of business they were in. They just stopped.

Because you need, again, what you said, said you need to be consistent and

persistent and showing up every week.

Otherwise there's. There's no point doing a podcast. And you need

to love what you're doing because then it's will become boring

and people will feel that they will check out and they will stop

listening. I, I think just my

rule of thumb is, and, and it's

really not my rule. Somebody else said it, it was, you know, they were talking

about getting in, you know, speaking, and they said, just write

down 10 things that you can talk 10 minutes about without

any notes. And then from those 10

things, pick out the three things that you. You like the most.

Right? Right. And that was like, really, really

helpful for me. And then of course, you know, we,

we talk about accidents. Right. I

happened to have the, the, the domain, the one small change

because it was part of something else that I was doing and I really liked

it. And so that became the name of the, my

podcast. And I had done blog talk

radio for like three years where I talked all by

myself for an ungodly amount of time.

And so I think that the, the beauty of, I think the beauty

of the podcast for me is it gives me

a chance to meet people, a space to have an

interaction that I don't have to create a whole lot of content

for. The actual experience

creates the content, and I get to meet

people. You know, the process of meeting the people and finding the

right people is the part that is, instead of

the content creation, it's kind of like the guest creation,

right? That, and, you know, part of my strategy

is I want my guests to be people that I want to continue having

relationships with, you know, that we can keep

collaborating and doing things. And so I don't actually have

to create a whole lot. I have a format that I

follow for my podcast. But, you know,

aside from the introduction and the, the end part, there's not a

whole lot that. That I've got prepared. And so I think

that's something, you know, I would suggest to people.

One of the things that you can do is do Facebook Live, do some Facebook

lives for a while, and see if you like it. You know, invite people, and

then, you know, see if you want to do a podcast. All right. Before we

run out of time, because we kind of got on to all kinds of things.

You obviously love podcasting as a strategy, a marketing

strategy. And so my question is,

what are three things that people can do right now to get them

either on more podcasts or thinking about making their own

podcast? First, find a podcast,

do your research, listen to, like, pick one podcast and

listen to it. If you. The second, if you like the

podcast and you think it's the right fit for

you, go on, you know, LinkedIn, because the hosts are

usually there or sometimes on Facebook, depending on the industry.

But, like, go on LinkedIn, find a host, and

don't. Don't reach out to them yet, but start

following them and start to commenting on their

posts. And not just like, great post. Thank you. Thank you for sharing.

No, there's something meaningful. Something meaningful. And

keep doing that for at least two weeks. So you follow the host

on LinkedIn, you keep showing up, your name pops

up, and you keep leaving meaningful comments.

And then the third step before you reach out, like, you can now

reach out. And I think the best way maybe to do that in social

media, different platforms, it can be LinkedIn. You

message them and you tell them that you do listen to

their podcast, you what you liked about it, because they will

ask you. You can tell. You can, like, so many people, like, you know, kind

of lie about it. Like, oh, I listen to your episode. It was amazing. And

then they asked back, which one are you referring to? What did you like about

it? Like, tell the truth, like, what you liked about the podcast and

start a conversation with the host, and then you can jump

on a call and figure out that, like, oh, I'd love to be a guest

on your show. And I think these three steps are so easy. All

right, so. And that brings us to your gift, which actually works

right into this. So, yeah, tell us about your gift and the fact that you

want them to contact you on LinkedIn. Yes. So

that's part of this. So you're. You're getting them to practice the steps. So that's

great. So go ahead, tell us about the gift. Exactly. So I have

a podcast guesting cheat sheet that I'm so

Happy to share with you. You know, when you're listening to Yvonne's podcast,

reach out to me on LinkedIn, you know, my name is Noemi

Beres. You can type it in. You will find me. There's a tiny

microphone sign next to my name and reach out.

Send a connection request and ask and tell. Tell me

that, like, oh, I was listening to your podcast to. To

Yvonne's podcast. And please can you send me the cheat sheet?

So I will send you my little cheat sheet over a

LinkedIn message, and then we can start a conversation. That's my

gift. And I the re. And I love this, because

who doesn't love a cheat sheet? That's the first thing. But also, she's kind

of taken you through the steps that you need to go through

if you were to contact a podcast host. So you're getting a little

practice in there, too. So that's fabulous. Okay.

So, all right, we need to. We need to kind of do some of the

things that we need to do. So tell me the last time you did

something new for the first time. Well, it

was back in 2025,

and that was my first trip to the US to North

Carolina. And I love hiking. And so I

combined the two. First time ever in the US And a hiking trip.

And those places were amazing. In rain, in mud, in

everything. And that was the first time ever I tried something

like that in the U.S. so that was. Yeah, it was a

fantastic experience. Oh, I know. You

know, I heard someone say travel is the one thing that you never

waste your money on because it just opens up your mind and

the experiences are, you know, are lasting. All right, I

hate to do this, but. But gotta do the commercial.

And so I hope all of you will subscribe and share and engage on

social media about this podcast. One of the reasons that I do it

is it's my way of giving back and helping, hoping to grow a vibrant

community where we're all in the business of trying to

grow our business. So I hope you'll continue to join me with the one

small change, and we can keep making changes and schedule small

changes together that were. That will yield momentum.

Sorry, and transformations. And if you haven't seen the first

episode, there are a couple of episodes there that I did by myself because

I felt a need to. To express myself.

So there's one for the 100th anniversary, the 100th

episode that you might want to look at as well. So

give us your last words. What do you want us to take away from this?

I want people to take away that whatever you do

in business and when it comes to, you know, starting a podcast and

starting, you know, being a podcast guest, just keep going.

That's kind of the motto in life. I think it's really important to

being consistent, being persistent in whatever you do. And

that's what my mom told you growing up in Hungary. Like, you know, keep doing

it. Keep putting that work into it, because each. It will work out. It

always works out. And I also have

another motto which is important to him, another quote which

says, it's on my desk. It's always like, it's always next to me. Every

day is a new life to a wise person. And just keep

living by that. Whatever you do in life and business.

That's beautiful. I like that. I like that a lot. So,

everybody, our time is up, and I'm sorry we have to stop, but

we do. So remember, the change is simple, but it's not always

easy. It requires courage and resilience and a

willingness to step out of your comfort zone if you're not feeling

uncomfortable on a regular basis. Guys, you're not

growing. You know, you're stagnating. You're. You're. You're just wallowing in

your comfort. So I hope you will continue to join me on the one

small change. Until the next time, stay very, very

curious. Thank you for coming and sharing

with us. Thank you so much, Yvonne. It was my pleasure.