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Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

• 1:47 Small runs save lives. Occasionally some SKUs will be retired through a discount or end of life run. Getting started they always start with the lowest quantity they can to test. They also know their sales patterns to adjust for free orders. One more thing that Colin and team do is test patterns first before ordering large amounts
• 3:27 Long shelf life is key. The products all have long shelf lives, which is key. This allows the team to store any unsold inventory and organize flash sales around the holidays and BFCM. 
• 4:16 Sourcing Local. Camskns is sourced locally in Charleston S.C. They've been able to work together and share different products, eventually growing and expanding into new territory. It also helps combat having inventory stuck on the boat.
• 6:03 SKU Management. Sometimes you get lucky, sometimes you mismanage your inventory. One Tik Tok went viral and drove a ton of sales to other SKUs. Sometimes you get stuck with a bunch of rustic bronze because it just doesn't sell as well.

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