In the latest episode of "Near Me Radio" titled "Ask Them To Come Back," Parker Swift, the founder and CEO of Steer by Mechanic Advisor, addresses one of the most significant issues facing auto repair shops today: customer retention. According to Swift, nearly 50% of customers who visit a shop do not return, which can be detrimental to a shop's success in the long run.

Fortunately, Steer has a solution. The customer-centric marketing platform is designed to establish trust and transparency between auto repair shops and their clients, which can lead to increased customer loyalty and retention. By leveraging customer data and feedback, Steer helps shops understand their customers better and provide more personalized and effective service.

During the podcast episode, Swift discusses how Steer is different from other marketing platforms and how it can help shops overcome the challenges they face in attracting and retaining customers. He also highlights the importance of customer feedback and how Steer is using it to continuously improve its services.

Swift's entrepreneurial journey is also an interesting topic of discussion. He founded Mechanic Advisor back in 2006, following a career in sales in Boston. His passion for creating something of his own led him to start the company, which has since become a leader in the auto repair marketing industry.

Outside of work, Swift is an avid outdoorsman who enjoys hiking, skiing, and fishing. He is also a runner who has climbed Mount Kilimanjaro and the highest peak in the continental US, Mount Whitney. Swift's family background in entrepreneurship, as well as his current role as a husband and father of two young children, further add to his insights on business and leadership.

Overall, the podcast episode "Ask Them To Come Back" is a must-listen for anyone interested in learning how Steer is revolutionizing the auto repair industry and helping shops overcome the challenges they face in attracting and retaining customers. Swift's entrepreneurial journey and personal interests also provide a unique perspective on leadership and success.