In this episode of Women in B2B Marketing, host Jane Serra speaks with Marketing and Strategy Consultant Rashel Hariri. They discuss Rashel's journey into marketing, her experiences working in corporate jobs, and her transition into entrepreneurship. Rashel shares her dislike for the term "hustle", her process of discovering her next project using the Japanese concept of ikigai, and the importance of finding joy in one's career. She also talks about her podcast "She's Interesting", the lack of representation of women in business, and the taboo around discussing money.

Rashel talks us through:

• what inspired her to start her own business and create something of her own
• using the Japanese concept of ikigai to determine her purpose
• juggling multiple businesses and projects
• finding a balance between different seasons of work
• setting boundaries and communication in work and personal life
• the lack of content that represents her as a woman of color in her mid-30s, married, and focused on business, money, and well-being
• breaking the taboo around talking about money
• the value of sharing investment opportunities in a community
• similarities and differences between B2B and B2C marketing
• implementing a long term marketing strategy and the time it takes to see results
• focusing on what actually works in marketing and stripping out unnecessary tactics
• the importance of taking action and not waiting for perfection

Key Links:

Guest: Rashel Hariri - https://www.linkedin.com/in/rashelhariri/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

She's Interesting Podcast - https://podcasts.apple.com/ca/podcast/shes-interesting-with-rashel-hariri/id1709503027