The signal this week

The brands and creators who win the next chapter of the attention economy are not the ones who get better at capturing attention cheaply. They're the ones who get good at earning it.

Everyone talks about the attention economy like it's still expanding. More content, more platforms, more ways to reach people. The numbers seem to agree.

But the numbers are lying.

The quality of attention is collapsing. People are technically watching, technically scrolling, technically present — but nobody's actually there. And that gap between eyeballs and genuine engagement? That's the recession.

In episode one of Tenor FM, we dig into the signal underneath the noise — why the attention economy is deflating in ways most people haven't named yet, what's driving it, and what it means for the brands, creators and businesses paying attention right now.

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Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.