#87: Today, I am interviewing Mike Michalowicz - How to identify the next steps to growing your business! We chatted about the release of his latest book: Fix This Next and how anyone can use his theories to build up their business in this unstable time.
Key Lessons From This Episode:
How to avoid the most common mistake in business: the survival trap
How to identify the next steps for your business
What the Hierachy of Needs for your business is and how to apply it
Why growing your staff is such a big deal and how you can do it well
Why you can't give away your product for free even when serving the community - theory of give and get
Mike mi-KAL-o-wits is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.
Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here today to share the best of what he has learned.