The realm of digital commerce is expanding, yet many aspects of online shopping have remained surprisingly static. Augmented Reality (AR) has evolved into a tool that can blend the digital and physical channels, creating immersive, interactive consumer experiences. But while the technology is undeniably clever and cool, it can easily slip into gimmicky use cases. It must stack up in terms of practical application for customers, and create tangible commercial value. Join Oliver Banks to delve into the application of AR across varied categories, from fashion and cosmetics to home goods, and explore both the exciting potential and its viable uses in practice.

Listen to this podcast episode and discover:

• The innovative ways businesses are using AR to enhance customer experiences and blend between physical retail spaces and digital channels.
• Examples from various categories about how AR is being implemented.
• A look at the future of AR, examining upcoming technologies, potential applications, and arising concerns like privacy and ethics in its application.
• Crucial considerations for businesses considering AR features to ensure it positively influences buying decisions rather than simply wooing with tech.

Find the show notes at www.obandco.uk/259