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2nd January 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:10:06

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Want to write better ad copies? You're in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions.

It can be tough to know what works and what doesn't in ad copy. That's why it's important to see what your competition is doing and learn from their successes and failures.

With the right research and tools, you can easily improve your ad copywriting skills and start converting more leads into customers.

Listen to this episode now as our Client Manager, Carmen, and Copywriter, Ash share with you how they do competitor research for our clients and the free tools they use to spy on their ad copies.

Free Download: Quick and Easy Guide To Turn Features Into Benefits https://sol8.com/download-quick-and-e...


Related video:

✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k


0:00 Intro

0:35 Three FREE Tools To Spy On Your Competitors' Ad Copies

2:51 Differentiating your ad copy from that of your competitor’s

3:49 1st free tool

5:33 2nd free tool

7:05 3rd free tool


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Transcripts

Ana:

We're talking about three free tools that you can use today

Ana:

while writing ad copy and spying at your competitors at the same time.

Ana:

So when I'm doing competitive research, I need to know the

Ana:

ins and outs of my competitors.

Ana:

, well, the first point of contact, what I'll do is I'll go straight onto the

Ana:

competitor's website and I will read.

Ana:

Everything.

Ana:

So this is a good way for us to see, okay, well what kind of keywords are our

Ana:

competitors using and what can we use to include into our own set of keywords.

Ana:

Hey everyone.

Ana:

It's Carmen and Ashley from Dad's Girls.

Ana:

We're talking about three free tools that you can use today while

Ana:

writing ad copy and spying at your competitors at the same time.

Ana:

Now, Ashley, I know you're writing a lot of ad copies every week.

Ana:

What are some of the things that you think about first when you're diving

Ana:

into ad copy and competitor research?

Ana:

Right.

Ana:

So when I'm doing competitive research, I need to know the

Ana:

ins and outs of my competitors.

Ana:

well, the first point of contact, what I'll do is I'll go straight onto the

Ana:

competitor's website and I will read everything that they have on their website

Ana:

that includes, Especially the reviews, if they've got any reviews listed on

Ana:

their website, but also what kind of copy they're using on their website, how

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they're speaking terminology, everything like that, that needs to be taken note of.

Ana:

And then obviously you need to understand the comparison

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between that and your client.

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Obviously I also make note of unique selling points as well that

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they have listed on their website.

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And then once I've kind of done that with competitors and I'll do that

Ana:

with at least between five to 10, depending on what, we were looking at.

Ana:

So I'll do that with five to 10 different competitors.

Ana:

And the next thing I'll do, just to get a deeper understanding, is I actually go

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to the competitor's social media because I feel like with social media, you've

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got direct engagement with customers.

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You've got.

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Direct messages that you can see from the type of audience that they're pulling in.

Ana:

I think that just gives you another glimpse and another all round look into

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how your competitors are standing out.

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I've also found that when doing competitor research, I'll actually see customers.

Ana:

So they might do a post of like a particular product or a piece of clothing,

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and a customer has made a direct comment on that post of their product and be

Ana:

like, oh, hey, you know, I love this because boom, boom, boom, boom, boom.

Ana:

And I'll actually list why it was so good.

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So then that gives me another point of view on, okay, what is their product?

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How is it unique and how does it compare to my.

Ana:

. that's what I do to begin, how do you then use what you know about the

Ana:

competitors and then differentiate your client's ad copy so that it

Ana:

stands out and is unique or different or better from the competitors?

Ana:

So what I'll do then is I actually collect all that I've researched

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and I'll put it into a template.

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And what I'll do then is I'll move on to just analyzing those

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particular things that I have found different from the competitors and.

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Comparing it to my clients, the client one, I've already, I've already

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know the ins and outs of my client.

Ana:

So now it's obviously analyzing the data that I've found and then doing

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a comparison and then making those points very clear in my ad copy.

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And obviously those points need to be super, super clear., that's then

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what I kind of, do afterwards as well.

Ana:

Cool.

Ana:

All right.

Ana:

Well, let's jump right into our first free tool that you can use

Ana:

for doing competitor research.

Ana:

Yeah.

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once you get into the Google Ads platform we're using one of our clients here.

Ana:

But what you need to do is you go to tools and settings,

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and you go to keyword planner.

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And so my client, they sell athletic leisure wear.

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what I wanna do is I wanna see what kind of keywords are their competitors

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using, and I'm just gonna choose one that I'm very familiar with.

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And they're from Vancouver, so that's Lululemon.

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So what I do is I click on discover new keywords.

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I say I wanna see what kind of keywords Lule could be bidding.

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So I type in not athletic keyword, athletic leggings, , I'm so sorry.

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And then I'm gonna type in the Lululemon site Q and then what populates is that we

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get to see what kind of keyword Lululemon is actually related to our relevance too.

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I'm gonna see the monthly searches Competition, whether or not people

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are bidding on these quite a bit, and even the cost it takes for someone

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to bid on top of page bid, or even the low versus the high range here.

Ana:

So this is a good way for us to see, okay, well what kind of keywords are

Ana:

our competitors using and what can we use to include into our own set of

Ana:

keywords when we're creating a campaign.

Ana:

So this is the first.

Ana:

That we have for you.

Ana:

The second one, Ashley will go over, please.

Ana:

Yeah.

Ana:

So the second one I use all the time, it's called, I search from you just

Ana:

pop in, I search from.com and what you do is you put in the country that

Ana:

obviously your targeting, which is United States language, obviously English, and

Ana:

then you use the devices as current.

Ana:

So for example, if we wanna put in like athletic leggings or athletic

Ana:

shorts What will then happen is that we'll put in a search and it will come

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up with all ads that are currently going for that specific keyword.

Ana:

So what we'll then do is we'll take a look at all those different

Ana:

ads and we'll just make notes of what makes the ads stand out.

Ana:

Is the headline eye-catching enough?

Ana:

And what kind of terminology have they used, what kind of key words they've used?

Ana:

What is grabbing, what is really grabbing your attention, pretty much

Ana:

because that is super important.

Ana:

You need ad copy that is gonna grab someone's attention within like the

Ana:

first, I think now it's like two seconds, otherwise you've just lost them.

Ana:

that is really important.

Ana:

And from that research we will then eventually analyze that

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research and kind of put this into a template and whatever, and then

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analyze and then that kind of thing.

Ana:

that one is really, really good.

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And it's free.

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There's nothing you need to do in terms of paying for using this tool

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or anything like that, which is fantastic cuz we like free stuff.

Ana:

Right.

Ana:

So the next one.

Ana:

Actually is when we, so for example, if we're searching gym Shark, right?

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And we just put that into Google, this is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

Ana:

Speaking of working with the best Google Ads agency on the planet, if you're

Ana:

having trouble with Google Ads and you want professional, That's what we do.

Ana:

You can go to so late.com, that's s o l eight.com to apply for your

Ana:

free, no obligation action plan.

Ana:

And if I've given you any level of value at all, maybe think about giving me a

Ana:

thumbs up and subscribe to your channel.

Ana:

That's how we juice the YouTube algorithm so they actually know

Ana:

that I know what I'm talking about.

Ana:

If you have questions, comments, concerns, or confessions, hit me below the comments.

Ana:

And now back to your regularly scheduled.

Ana:

And then what happens is that you can go onto the ad, you can click onto

Ana:

the arrow down here, and then you go to see more ads from this advertiser.

Ana:

So you wanna click on that.

Ana:

. And then what happens?

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You can actually see all the ads.

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For example, we've got image open at the moment.

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So these are all their image ads.

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so you can scroll through and take a look at all the different ads that they're,

Ana:

they're currently running, for example.

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Then if you go up there and you can change it to text and then this

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is gonna list all their text ads which is great cause it all has.

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Listed on just one page for you all in one place, which is fantastic.

Ana:

And then you can also go up and you can do video and it's the same

Ana:

thing so these are all the ads that are currently showing in Canada.

Ana:

You can also change the place as well, and you can search where

Ana:

else they're running their ads.

Ana:

For example, I don't know, you could do United States.

Ana:

And then there you go.

Ana:

You've got 2000 ads running throughout the United States.

Ana:

If you click on any time, you can actually then just view, what time

Ana:

yesterday, last seven days, last 30 days, and then obviously, so that's.

Ana:

also fantastic.

Ana:

Also super, super duper free, which is great . But yeah, that is what we have.

Ana:

That is what we do.

Ana:

And like I said, you need to be unique.

Ana:

You need to stand out from the rest.

Ana:

And you've got to understand the unique selling points of your client that are

Ana:

gonna be different from the competitors.

Ana:

And obviously they need to be solving a problem.

Ana:

And if they're not solving a problem, Ad copy's gonna start,

Ana:

like you need to have ad copy that's gonna address solving a problem.

Ana:

So just to be really clear with that.

Ana:

But yeah, competitive research.

Ana:

I feel like that tool just let us keep into the competitors and see exactly

Ana:

what they were doing all in one place.

Ana:

And then we can see like, well, which one is not good?

Ana:

Which one is good?

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What can we reference?

Ana:

What can we take away from that?

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How do we differe.

Ana:

Power ads from theirs, Exactly.

Ana:

yeah, it's good stuff.

Ana:

We're spying on you . So just keep an eye out.

Ana:

. those are the three, three tools that you can use for your ad copy as

Ana:

well to see what your competitors are doing and to make your ads unique.

Ana:

Thanks Ashley.

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