Brand voice types play a pretty big role in attracting your ideal client.

How? 

Think about it like this — 

Consumers have a wealth of choices to make each time they interact with a business, whether it's filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, or investing in a business coach. 

In a world of abundant choice, how can you attract your ideal client? 

It's your messaging — the personal, unique-to-you way in which you communicate and interact with your clients — that can help a consumer to select your business from all of the options. 

This unique way of communicating is what copywriters like me call your brand voice, and here I’m sharing 5 brand voice types to help you recognize yourself in one of these. 

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