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Having more than one priority is one of the reasons why decision-making
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in some companies feel so difficult.
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Imagine we are SuperSafe Corporation and we build, well, safes.
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Let's suppose we want to build the safest, most affordable safes.
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But wait.
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What does that actually mean when faced with a decision among the two attributes?
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For example, when faced with a decision between two different
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materials, one of which is safer but more expensive, what do we do?
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Do we make it safer?
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Or more affordable?
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Making both attributes a priority turns every decision like this into a struggle.
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Now just imagine having 10 priorities as many companies do.
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If, however, our priority was to make the safest save under 10,000 bucks, then
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the decision basically makes itself.
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If it fits in the budget, then go for the safer material.
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Else don't.
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Basically, we have turned one of the priorities into a constraint.
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When we have two priorities at the same time, it means that we want two
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different things at the same time.
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And this can easily lead us into a conflict.
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Having constraints is different.
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Wanting to do one thing but knowing that there's a border you can't or
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won't cross is a totally different game.
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You prioritize one thing as long as you don't cross that border.
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So, what's your priority?
