With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the award-winning team at Charlie Bigham's and VCCP, to discuss their campaign which won the award for Best Brand Communication (Small)

In this discussion, Kim Gelling (Commercial & Marketing Director, Charlie Bigham's) and Max Keane (Chief Strategy Officer, VCCP) talk us through their remarkable, against-the-odds strategy of making a virtue of inconvenience in a category built on convenience. Discover how they identified the public's increasing desire for "things done properly", why they chose to target 'foodies' who wouldn't usually purchase ready meals, and the creative approach that put Charlie front and centre, featuring Richard Osman's distinctive voiceover and handmade animation style.

Members can see the case study here: https://marketingsociety.com/case-studies/marketing-society-global-awards-2025-brand-communication-small-winner

Find out more about The Marketing Society Awards here https://marketingsociety.com/Global-40th-Awards