What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.
Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.
Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.
Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.
You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.
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