Intellectual property is one of the – if not the – greatest assets a business can own. Innovative companies need to carefully identify and protect their IP assets in order to maximize their value over their terms of protection. Savvy business owners will build this protection element into their overall business plan, ensuring that the IP strategy is not an afterthought but a key proactive driver of the company’s growth. The alignment between the two is critical and ensures that both strategies support the overall goals of the business.

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