How can you measure the impact of unmeasurable leads and tactics? Dark social and the dark funnel are hard to both define and measure, but they could be a significant part of your leads and conversions.

Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, explore the concept of dark social and the dark funnel and what you need to know about them. 

Find out:

• What dark social and the dark funnel mean
• Why brands should focus on building trust and relationships
• How Metadata nurtures potential customers

Watch the full session to learn more about harnessing the power of dark social and the dark funnel.

• 0:00 – 1:07 Introduction
• 0:40 – 2:27 How to get clear on your ICP
• 2:27 – 8:23 The easiest ways to define your ICP
• 8:23 – 10:33 How to analyze your customer data
• 10:34 – 12:51 Why you should focus on the people to help identify your ICP
• 12:52 – 16:03 How to find customers that are a good fit based on the tools they already use
• 16:03 – 19:28 Looking at customer intent data sources
• 19:28 – 25:01 Why you need to find unique sources of data
• 25:02 – 28:27 What to do if you don’t know your ICP yet
• 28:27 – 32:58 How to start testing ICPs
• 32:59 – 35:50 How important audience size is
• 35:51 – 37:10 Roundup

If you'd like to learn more, reach out and schedule a demo: https://metadata.io/