Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people?

Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people.

But what happens when attention spans are so fragmented that people have a hard time tracking anything, including the things they really want to give their attention to?

In this 17-minute episode, I talk about:

• What’s going on with chatbots and Facebook Messenger
• Why “one is the worst number in business,” and some thoughts on fixing that
• My thoughts on “being a good Girl Scout” (even if you’re a dude)
• Facebook, honey badger, and surviving other people’s algorithms
• My recommendations on what will make email work in the ultra-cluttered inbox

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• ConvertKit is Copyblogger’s new email marketing partner — stay tuned to the blog and this podcast to learn more about why we’re such big fans.
• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• ManyChat’s post about the Facebook Messenger “pause”
• My thoughts on why chatbots are worth a look
• Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments