Artwork for podcast Women On The Rise with Jen Blandos - Powered By Female Fusion
100. Build Your Brand's Perfect Voice with Helen Farmer
19th June 2024 • Women On The Rise with Jen Blandos - Powered By Female Fusion • Jen Blandos
00:00:00 00:44:31

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How do you build an authentic brand and connect with others without losing yourself? 

Jen sits down with radio host and author Helen Farmer to discuss crafting the perfect brand voice while staying true to who you are. Helen shares her experience developing a public presence through social media and building her career around being present and relatable.

Episode Highlights

  • Why she wrote her first book as a children’s book, and how it’s meant to support working mums with those tough conversations
  • Maintaining work-life balance and being honest with her community when it’s not always perfect
  • Helen's process for developing an authentic brand voice for different platforms 
  • What it’s like to write a book, and top tips for other aspiring authors who are planning to write their own
  • What businesses need to consider when working with influencers to maximise their reach

Big Ideas

Helen’s book aims to simplify how working mothers discuss their careers with children by demystifying what they do for a living. Helen also touches on potential breakthroughs around normalising discussions of whole personhood at work and redefining success beyond traditional definitions that no longer resonate. Her work highlights the potential to shape a more equitable future through authentic leadership.

Imagine If…

  • Working mothers overcame guilt by demystifying careers through storytelling, helping children understand their contributions beyond traditional gender roles

About Helen Farmer

Helen Farmer is BBC-trained broadcast journalist, juggling a career in broadcasting and writing with her main role as mum to her two daughters. She has worked in publishing and radio in Dubai for 17 years, known for her honest take on living, working and parenting, through her social media platform @_helenfarmer_, and on her show on Dubai Eye 103.08, Afternoons with Helen Farmer.

Episode Links & Resources

Order Helen's book at



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