To innovate, a company doesn’t necessarily have to rush out and invent a new product. Innovation starts when all stakeholders are working as a cohesive unit and have identified a common mission. Matt Kelly, a partner and Business Designer at Do Tank, believes that to be successful, a company needs to take some time to do some business modeling that allows them to increase efficiency and ensure they are targeting the right customer demographics.

Matt spoke with Patrick and Shelli about business design and the concept of validating assumptions through pressure tests. If you are interested in business design and modeling, check out Do Tank’s tools and templates in their Business Design Academy.

• (01:23) - What is Do Tank?
• (02:43) - Getting the ball rolling
• (05:56) - Navigating the internal landscape
• (08:05) - Closing the feedback loop
• (11:19) - Validating assumptions
• (14:23) - Agility is key
• (17:28) - Creating compelling pitches
• (23:14) - Articulating vision
• (25:40) - Craving for variety
• (26:55) - Lessons learned
• (29:09) - Clients all over the board

Matt Kelly is a partner and business designer with Do Tank, which helps teams create better businesses. Roughly half of Matt's work is in healthcare, and the rest of it is spread around a wide variety of industries. The focus of his work includes building new business models, strategic planning, value proposition design, upskilling folks on innovation, and designing physical & virtual events. He holds a Bachelor's degree in English Literature from the University of Chicago and an MBA from the University of Illinois at Chicago. He lives in Chicago with his wife and three year old son.

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Podcast episode production by Dante32.