Episode 71: How to Find Your Ideal Client with Design Thinking
Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of Marathon Marketing & Branding.
In our seventy-first episode you’ll learn:
What Design Thinking is
The benefits of Design Thinking
How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients
How we can implement it in our business as a market research tool
How design thinking is different than market research surveys
How to use that research to inform your copy and social media posts to bring in sales
About our Guest:
Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca.
Thanks for Listening!
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