Imagine a magic machine. 

You drop in $100 on one side, and boom, a $1,000 pops out the other. 

Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. 

It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot.

Keep reading, because today you're going to discover the one email marketing secret that unlocks infinite growth.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

00:00.98

Kennedy Kennedy

Do you ever feel like if you just had more email subscribers, you'd have a much bigger business and you'd be making even more money? Look, there is one thing that once you know it, it means you can build an unlimited number of email subscribers who actually buy from you.

00:18.59

Kennedy Kennedy

I really wish someone had shared this with me 20 years ago when I first started out.

00:50.00

Kennedy Kennedy

Yes, so we're going to get into this strategy about how to build an email list literally as big as you want. We're get into that. But before we do, I just want you to know that, yes, so I have been known as, I've become known as the guy who's really good at earning more money from an email list, even if it's really, really small. And the reason I did that, by the way, is because I started off in a really, really small niche.

01:13.92

Kennedy Kennedy

I started in a sub-niche of a niche. I was actually helping entertainers who wanted to be professional and make a full-time living from it to actually do that and build their businesses. And the number of people who actually want to be professional entertainers and and invest in it and support their family with it is very, very small. So I had to figure out how do I actually make more money from this small from this small list? But the truth is, the more subscribers you've got on your email list,

01:36.94

Kennedy Kennedy

the more people that you can make offers in front of and the more people you can actually sell things to. So you're actually going make more money. So you do want to grow your email list. So don't get me wrong in that. And by the way, there is one email strategy that has brought in more than 8,000 paying students to me and my business and brought in millions of dollars for us.

01:57.09

Kennedy Kennedy

And I call it the fast and forever email framework. If you want to download the whole framework for free, Just go to emailmarketingheroes.com slash fast.

02:08.69

Kennedy Kennedy

Emailmarketingheroes.com slash fast. So here's the question for you. If I said, I've got this special machine, and every single time you put $100 one end...

02:20.20

Kennedy Kennedy

it spits out $1,000, so you put $100 in this end, and it produces that into $1,000, how many $100 would you put in the front of the machine?

02:30.51

Kennedy Kennedy

The answer is all of them. You'd put in as many $100 as you possibly can, because it's turning hundreds into thousands. And that is what we need to have in place in our businesses so we can grow our email list as big as we want. Let me explain.

02:46.93

Kennedy Kennedy

On a coaching call I was doing inside of our Email Hero Academy with one of our members called Karishma, who's this amazing coach who helps people to build their careers and get promotions and get ah pay rises and stuff like that in in various markets.

03:00.34

Kennedy Kennedy

She came on the call and Karishma said, I'm gonna start running ads. And I'm like, OK, awesome. So before you start, running she was going to ask questions about running ads. Right. And I said, well, before you before you get into this,

03:11.65

Kennedy Kennedy

Can you tell me about like, does your stuff convert? Like when someone joins your email list, how long is it until they actually pay you X amount of money? And she I don't really know that. And I said, okay, how much money do are they worth within 30 days? said I don't really know that. And I said, please don't do this. So I'm here to tell you before we get into this, please do not do what I'm about to share with you until you have a fully dialed in offer.

03:38.68

Kennedy Kennedy

And that is really the secret. You can build your email list as big as you want. You can spend ah lots of money on bringing in new email subscribers by advertising on YouTube, on on Meta, ah wherever you want.

03:57.40

Kennedy Kennedy

You can advertise all over the place and spend crazy amounts of money, but you can only do that if you know what your machine actually produces.

04:10.30

Kennedy Kennedy

All right? So for example, if you know that every time you spend $100 on ads, and that brings in X number of leads, And those people go through this email conversion mechanism that we call an email engine.

04:27.14

Kennedy Kennedy

And out the other side, it turns into $120, $100 in, $120 within 30 days. And you can just do that day long, spend more $100 on the ad But here's thing. within thirty days and you can just do that all day long spend more hundred dollars on the ad platform but he is the thing until you have this machine dialed in, you can not grow your email list.

04:51.41

Kennedy Kennedy

You should not grow your email list. Please, for the love of God, do not be running advertising until you know You have dialed your emails in.

05:02.56

Kennedy Kennedy

You have dialed in your conversion mechanism. That's your sales page, your sales video, your webinar, your sales calls, your application form, whatever your conversion mechanism is. Until you've dialed in your conversion mechanism and your emails to a point where you know predictably when you put this number of people in the front, it turns into this amount of money.

05:23.18

Kennedy Kennedy

You don't have the information you need in order to run ads. Because basically you need to know that for every 100 people who come into your email engine, they are going to be converting at a certain percent. Let's say it's 10%, just to make the numbers easy.

05:40.67

Kennedy Kennedy

We know that 10 people out of 100 are going to buy something from you within 30 days. We know that within 30 days, those people, let's say on average they spend £100, well, $100, whatever, £100, whatever,

05:52.79

Kennedy Kennedy

well or a hundred dollars whatever a hundred dollars pounds whatever um we spent ah we're We're going to get 100 people in and 10 people are going to spend $100. That means we're going to get $1,000 out.

06:06.13

Kennedy Kennedy

That tells us everything we need to know. That tells us that in order to get 100 people in, we can spend $1,000 without losing the shirt off our back just to break even.

06:19.07

Kennedy Kennedy

And of course, from that, you now know that you can spend $100 to get, so you you can you you know exactly how much you can spend to get the person in in the front per subscriber.

06:30.96

Kennedy Kennedy

But until you have that dialed in, you should not be spending any money whatsoever. So how do you do it? Well, actually, it's all to do what's with what's called funnel economics.

06:41.99

Kennedy Kennedy

It's to do with, unfortunately, the numbers in your funnel. And actually, this can be quite fun if you bring up a really simple Google sheet, nothing too crazy, just like one column or something. And you just look at, okay, every time I get 100 people going through my email sequences,

06:57.87

Kennedy Kennedy

How much do they produce? And that 30 days is really important. Let me tell you why you need to know how much a subscriber is worth to you in 30 days. You need to know this because that is how long you've got if you put your ads bill on a credit card.

07:14.60

Kennedy Kennedy

Right. Your ads bill is going to get charged after around seven days or after a certain amount of money is spent. Let's just say it's seven days. Every seven days, your ads bill, your credit card is going to get dinged for that amount.

07:26.31

Kennedy Kennedy

Then you've got 30 days of credit on a credit card to pay the thing off. So maximum you're going to have is 37 days. But let's really make it the meanest number, which is 30 days on that credit card.

07:38.90

Kennedy Kennedy

Awesome. That means we need to make back the money before the credit card is due. Now, of course, if you've got other revenue streams, if you've got profit in the back end of those offers, where those people become worth more to you after 30 days, maybe within 60 days, you upsell them to another program, you cross sell them to a different thing, you add more value to them and they pay you more and you're happy, therefore, to go a little bit negative on the front.

08:05.97

Kennedy Kennedy

That's when you can really start singing. Right. That's when you can really start ramping it up. So what we need to do as business owners, as marketers building our businesses is we really need to focus on getting our email system to convert.

08:21.58

Kennedy Kennedy

Right. The first time you send a bunch of emails, you put a little simple automation together of a string of emails, maybe offering making an offer, they're not going to convert the best. Like they're just not going to. Anybody who thinks they're going to is being unreasonable, right? What you're going to do is you're going to set, you're going to create a little simple email sequence.

08:40.60

Kennedy Kennedy

Maybe let's say it's six emails. you're going to send them out. And initially you're going to get some data. That's all you're trying to get. You're going get some data. going to get a hundred people to go through it.

08:52.33

Kennedy Kennedy

And you're going to go, I'd get 150 people to go through it I can, just to give you a bit more round data. 150 people to go through it. And you go, great. What was the open rate of email one, of email two, of email three, four, five, and six?

09:03.59

Kennedy Kennedy

Great. How do we up them a little bit? What do we tweak? What can we have more impact with? Then how did they do in terms of their click rate? Cool. We're going to boost them. Are we going to boost them? Are we going to boost them? And that's what the email is going to do.

09:15.43

Kennedy Kennedy

And then the final element is how is the conversion mechanism performing? Is it getting enough people to watch it or to read it or to register for it? Are we getting enough applications? And we're going to dial in each step of that journey to tweak and fine tune each element so that we can see predictably when I put this many people in the front, they turn into this many sales, which are worth this other amount of money.

09:45.02

Kennedy Kennedy

When you do that. This is the boring work. But this is the boring work that actually allows you to do all of the fun stuff, right? This is the stuff that without it, and again, as I said, I wish someone had taught me this 20 years ago, right?

10:01.39

Kennedy Kennedy

But until you start doing this and really focusing on knowing those numbers, you can't and you should not be running advertising. because that is the fastest way to just be donating to the Zuckerberg fund, right?

10:15.94

Kennedy Kennedy

They don't care and they'll let you spend it and you'll just lose money. You lose faith. And if you've tried to run ads in the past on report they didn't work, this is the missing piece. This is the piece the ads trainers, the coaches and the the courses on advertising don't teach you because they're just teaching you how to do advertising.

10:32.58

Kennedy Kennedy

What we're really about here is helping you maximize your business, maximize your profitability, because I'm an entrepreneur too, right? It's my money too, right? So when I put the money in, that's i want to make sure it's going to be coming out.

10:46.11

Kennedy Kennedy

So how do you do it? Well, Step by step, you improve it all, and then you run some more people through and say, cool, this time through, it was worth a different amount of money. Cool. Now I've got that number.

10:57.92

Kennedy Kennedy

I can go and reverse engineer it for the advertising. Once you do this one thing, you are going to be able to predictably spend $100 per whatever in the front and at the other side produce $120, that is when you can grow your list infinitely, unlimited as much as you want. But until you do that, you really are always throttled by the number of subscribers that you could be bringing in.

11:27.69

Kennedy Kennedy

I hope you found this useful. If you did, let me know in the comments and I'll see you in the next one.