Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.
In This Episode, You’ll Learn:
01:05 How to clarify what you actually sell (beyond the physical product).
02:15 How to define your ideal customer so your messaging lands faster.
03:40 Simple ways to get more traffic without relying on paid ads.
05:15 How to measure real progress and stop discounting your growth.
06:35 The “success leaves clues” method: finding what’s working and doing more of it.
08:10 SEO basics that drive steady sales.
10:00 How to create content that the algorithm wants to push.
11:40 The visibility strategy that’s working right now.
13:40 How to build a brand identity people instantly recognize and want to share.
15:30 How to simplify your product line so you stop wasting time on low-performers.
17:30 The mindset shift: selling a feeling, an identity, and a point of view.
19:00 How to make your brand recognizable with a signature element.
20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.
22:10 How to do seasonal products without drifting off-brand.
23:30 How to reduce imposter syndrome by separating you from the brand.
25:10 How to leave this episode with a clear “do this next” plan.
26:15 The challenge: identify what’s gaining traction and double down this week.
Resources + Links
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