Are you struggling with the fear of rejection in your business and finding it hard to move forward?

In this episode, we dive into how overcoming fear and embracing curiosity can transform your approach to marketing and sales, while still staying aligned with your true self. If you’ve ever felt stuck or anxious about putting yourself out there, this episode is for you.

You’ll learn the powerful tools to create embodied safety in your business, hear how I healed my fear of rejection, and discover how to build a sustainable business without the burnout.

By the end of this episode you will know: 

• 2 steps to feel embodied safety 
• How I healed fear of rejection through my business 
• How to manage doing all the things and build a sustainable business and healthy bank account 

If you’re ready to build a sustainable business, pursue life, hobbies, family or study full-time, and do it all without burning out, join The Academy. In The Academy, I’ll teach you how to embrace your true self, break free from perfectionism, and use authentic connections to fuel your business growth. Let’s build the business—and life—that you truly desire, one that aligns with your well-being and purpose.

www.sheridanruth.com/the-academy 

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This podcast explores the intersection of sales, money, and business success, offering entrepreneurial insights on overcoming the inner critic, burnout, and the unique challenges of ADHD and autoimmune conditions, while integrating polyvagal theory, Ayurveda, coaching, resilience, regulation, and trauma healing to support holistic growth and thriving in both life and business.

  📍 So much of that, this is icky, this is gross. And that fear that we have around cold pitches, it has nothing to do with the pitch. It's all of your fears and all of your ego that are stopping you from being in touch with that innate, authentic, curious, uh, vibrant part of you.

In today's episode, I'm going to help you get back in contact with that intuitive, intelligent, confident part of you. 📍 We're going by the end of the year, you will learn two steps to creating embodied safety that you can use every single day, how I healed my fear of rejection through my business and how to manage all of the things and build a sustainable business and a healthy bank account all at the same time.

Before I started doing cold pitches, I felt like I was just stuck. I felt like my business wasn't growing fast enough and I was filled with a lot of anxiety each day. There was a fear of rejection when I started thinking about, being bolder or marketing. And I was in this loop of second guessing a lot of what I was doing.

And I would talk to all my friends about it and consume a lot of content around it. I also had this thing about being really wanting to like, Be seen as a good person or as a smart person or as somebody who knows what they're doing but then in my heart I had this like big dream about how I could contribute and the things that I could teach people and then how that would support me and how I would have this location freedom and I would be able to like live anywhere and all these things and And in some ways it felt like everything that I was doing was correct.

I was showing up, I was putting in the effort, but it felt like I was like doing all these things and not getting affirmation and feedback and payment and money to tell me that it was going well. And I would, I would spiral a lot. What I didn't realize at the time was that I wasn't number one, I wasn't actually connecting to that more.

instinctual, intuitive part of me. The part of me that has access to information that analytical brain can't really think about. The creative part of me. The, what I would call somatic intelligence. If you've read my book, you'll understand what I'm talking about. But that part of me that has access to the eternal that can do really magical and amazing things.

and knows better, uh, and knows how to put me in spaces that are going to fulfill me and align me and make things feel like they're just magically happening. Make things feel like you're riding flow instead of forcing uphill. And also because I actually wasn't asking the universe or God or other people for what I needed.

I was stuck kind of thinking that it would all come to me, but how would it all come to me unless I've Put out and said, Hey, I'm available for this. And I think because of a lot of this stuff that I had when I was connecting with people, there was this wall that was set up and there was anxiety and a lack of authenticity.

Right. And so it was really hard for them to feel safe with me. And then I would be like, well, why didn't they end up buying the thing? Hmm. Well, because they didn't feel safe with me. And people who don't feel safe, don't spend money. Well, generally, especially if like, I think you're really sensitive, like I am, and like the people that I work with, you guys are also probably pretty sensitive to those energetic consistencies and inconsistencies.

You can just kind of like feel it. And then there was like all the perfectionism, and I was worrying about how it would come across, and I wanted to be professional, and it was just draining me. One day I was really worried about What to do for a specific launch and then I just had this like little curiosity inside that kind of whistled whispered Well, why don't you just ask people if they're interested?

Super simple right super childlike curiosity. I Could feel this little whisper inside Immediately had a voice come over and be like, mmm hmm. People are gonna think that's gross if you just ask that They're gonna think you're a salesy. They're gonna think you're you're arrogant. They're gonna something What if I think I'm pushy?

What if they reject me? I have such a, maybe it's an ADHD thing, but maybe it's a trauma thing. I have such a sensitivity to rejection. You guys wouldn't actually know that, but I've had, I've done a lot of work around that and I couldn't just like push through that fear. So I didn't, I went the roundabout way and it's not the wrong way.

It was the way that was correct. I kept trying to like, hustle and avoid rejection, but at the same time have people say yes to working with me. By the way, you can't do that. If you want to have your work out there, you want people to say yes to it, automatically people are going to need to say no to it.

So if trying to control that is a very useless expense of your energy, and you have a finite amount of energy, you need to use it more. So I was like hustling on one point and then I just kind of like stopped. And then I was like, well, why isn't my business growing? There's something wrong with me. No, I just wasn't doing one of the fundamental business things, which is marketing and sales.

Right. But on, on the side of that, I was using the tools that we have inside of the body based business methodology, the second pillar trauma healing. And I was, Healing that really insecure part of me or learning to live with and appreciate and care for that insecure part of me, the one that was looking to other people for validation.

At the time, it was looking to my friends to tell me that I was good and smart and popular. Sounds silly, but it's true. That's how I felt. And I was learning to sit with those emotions and not reject myself. You know, I lost my hair when I was seven years old. I'm kind of familiar with that feeling of being different and ostracized.

I was bullied a lot and I had to go through and experience all of those emotions that I hadn't experienced for a decade. And I had to go through and stop identifying with that insecure part of me and actually learn to hold it. This is what we practice when we practice that skill of somatic therapy, where you become your own somatic therapist.

This is what I teach you inside of the academy, inside of the book. And so I'm kind of like hustling on one side and I'm doing the Sabre healing on the other side. It was imperfect, but in the way, in some way they kind of came together because then at one point I remember it was a different launch and I was like, okay, how do I get this to the people that I want to have in it?

And because I had done all of this capacity building around shame. I'm not feeling shame and I'm not feeling judgmental. I felt that whisper again, ah, why don't you just ask people? And this time I was able to see its value and I was able to play with that curiosity in a sense. So what did I do? I asked people.

And then I started sending cold messages and, and cold pitches. And if I saw somebody that I thought would be great, I would just ask them. I would just be curious. And I developed that innate curiosity. Curiosity is one of the most regulating traits that we can have for our nervous system. When we step into curiosity, we step into that part of ourselves that is, that feels safety.

To be curious about something, you have to have safety. So as we develop curiosity, We develop a sense of safety and as we develop a sense of safety, we develop curiosity.

With that curiosity, I started asking, oh more and more and more and I started getting, having fun with it, right? I did it in my personal life. I did it in my professional life. And I had all of these people come back to me and say like, Oh my God, I loved receiving this cold message. And I started having these really beautiful relationships.

And like the women that I've spoken with, they're some of my favorite people in the world. And some of us we work together and some of us we don't. And some we've kind of met people around. And then in other ways, I started. People, you know, I would be on podcasts and I would, I would have just asked them, Hey, can I bring your podcast?

And they're like, Oh my God, this was the best email that I've received today. And I started kind of gifting that to other people and it felt really affirming to get it back. And I noticed that it, it, uh, when you come from curiosity, it's not about like pitching or trying to sell something at all. It's about connecting with people.

And because I'm really sensitive and empathetic, I'm really good at connecting with people. You probably are as well. And the more that I created those relationships and linked into that strength, the more it became a strength, the more natural it became a strength. And then I started, uh, fear of rejection just kind of like dissipates and I'm not saying it doesn't come up all the time.

Yesterday I sent a message to somebody I really respect and I asked for some help, sharing my book launch and I had to take a couple of moments. And I just like, I literally just went to the toilet and breathed and looked at a plant and was like, okay, cool. And regulated and then went back to work.

And that's, it feels like you can kind of just like turn this tap of abundance on. And through this, I've gained clients. I've gained speaking engagements. I've felt like I'm being myself. It feels like I. Everything is easier and I'm doing this while I'm studying full time. I'm building my business sustainably.

I'm gaining the access to summits and all of these things that I actually really want and I'm not experiencing burnout and I haven't for many years. And this curiosity is, is part of like letting go of the pressure, but the point is no matter what you do. When you come back to that innate safe part of you, that intelligent, intuitive, instinctual part of you, anything that comes from there, if you follow it with authenticity, because you have enough safety in your body, anything that comes from there is going to work.

It's more about trusting that, gaining a relationship to it, learning to read it, and then following it.

And humans can feel the congruence when you are aligned with that and where it is in your body, people feel that congruence and they are drawn to you. Because we like people like that. It tells us that they are safe. It tells us that they're in touch with something that we can't access. And they can help us access more of that inside of us.

So if you, my love, are ready to do the same and to build a sustainable business, while you full time explore the things that you want, whether that is study or play or traveling around the world, and do it without burning out, join the Academy. Inside of the Academy, I will teach you how to return to your true self, how to practice releasing perfectionism and how to build the skills so that you can have authentic growth that comes from the essence of who you are.

The Academy is the place that you build the business, the relationships, the life that you want. One that aligns with your well being and your purpose, that works with your neurotype, that works with your nervous system, that works with your chronic illness, that works with your family responsibilities, that works with you from you.

Can't wait to see you in it. You'll find information below. Open doors. We open doors on February 27.