Shownotes
You can be in a rut with your membership marketing and still grow it anyway.
If you've been feeling uninspired about how you talk about and sell your membership, like you've said it all before and you're not sure what fresh thing there is to say, you’re going to love the new series I’m kicking off on the podcast (and newsletter) called Return to Form.
This is Volume #1!
📌 Join the Membership-Driven newsletter (it’s free) for exclusive instalments of the Return to Form series: https://themissingink.co/newsletter
We’re talking about how to get your excitement back for how you promote and grow your membership - without reinventing everything, breaking what already works, or waiting until you have all the answers.
Because being in a rut doesn't preclude you from growing. It just means we need to look at what's actually going on, and take the next right step from there.
We'll cover:
- The uncomfortable truth about what it takes to grow a membership consistently (and why most of us are operating from an unrealistic expectation)
- How much of your month do you actually feel good? What the math really tells us about "being in a rut"
- How to stop giving the rut more power than it deserves and move forward with growing your membership even when you don’t feel 100% ah-mazing
- Why waiting for an epiphany is holding you back from growing your membership, and how to find the right thread to follow instead
- Is your rut actually a structural problem? The difference between a performance issue and a pressure issue
- My activators, accelerators and accessories framework: how to bring more variety and repetition to how you grow your membership
If you've been waiting to feel inspired before you take the next step in growing your membership, this episode will help you stop waiting and move forward.
Links and Resources:
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/42-membership-rut
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