If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. 

I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.

Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.

We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.

Highlights:

(02:10) – Rebecca’s journey from marketing director to messaging mentor

(06:10) – Why mainstream brand frameworks fall short for founders

(09:00) – The myth of the perfect niche and what really matters

(11:00) – Building a circular, flexible brand ecosystem

(14:40) – The “path to intelligent movement” case study

(19:00) – Messaging for multi-dimensional creatives

(25:00) – The hidden burnout cost of not feeling seen

(29:50) – Identity, alignment and finding your true brand voice

(33:20) – How personal branding just got a rebrand

Connect with Rebecca:

Website

Linkedin

To find out more:

Website

Instagram

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