This episode of Unofficial Partner is the first of a series in which we look at sports market through the lens of one of the biggest media and marketing networks in the world, Omnicom. 

This allows us to get beyond the bubble of the sport sponsorship industry and look at sport through a wider lens and allows us to ask some broader questions as to the value of sport to brand clients. 

So this is a conversation about what CMOs want from their marketing spend, and whether sport is equipped to deliver on those demands, we note the gap between the level of digital inventory on offer within sponsor term sheets, compared to the demand for digital advertising generally, which leads to the question, is sport selling what brands want to buy?

Our guests are three business leaders from across the Omnicom media network. 

Louise Johnson is CEO of Fuse, Omnicom’s sport and entertainment agency, with clients including PepsiCo, Barclays, FedEx, Nissan, Vodafone, Royal London, EasyJet and Klarna. Louise is joined by Dan Clay, CEO of Omnicom Media Group and Bhavin Balvantrai, Chief Market Analyst, OMG Group UK.

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