Shownotes
In this episode you will learn:
- How marketing has changed in the recent months.
- Marketing challenges that companies face today.
- The transition from traditional to digital marketing.
- How the relationship between marketing and sales has changed.
- How the customer buying process has changed in recent years.
- Why it is important to adjust your marketing tactics periodically.
- How to get in the mindset of your customers, especially for younger customers.
- Why it is important to understand how marketing affects other business functions such as HR.
- Why the brand story is becoming more important for customers.
- The art and science of telling stories and making those stories interesting for clients.
- How decision making affects planning marketing strategy.
- The questions that Burt helps clients answer.
- Successful marketing tactics that Burt has implemented for clients.
- How to advise clients on the best marketing tactics.
- The psychology of marketing.
- Why it is important to break down silos in organizations.
- How to understand the value of each customer for marketing agencies.
- Why the branding approach should start with discussions around brand values.
- Is email still an effective marketing channel?
- Marketing for non-profit organizations.
- How nonprofits can build a brand in a changing marketplace.
- The marketing needs of nonprofits.
- How nonprofits can build a purposeful marketing strategy.
- Why discipline and consistency is important in marketing.
- How to approach marketing in a fragmented world where people are exposed to thousands of marketing messages every day.
- How to build trust with customers in the digital world.
- Actions that you can do today to get your next marketing win.
- Why it is important to keep your professional network updated on how your services evolve.
Find Burt online:
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