Show Notes:

The Critical Role of Mobile-Friendly Websites in Business Success

In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed discuss the importance of maintaining an up-to-date online presence, specifically focusing on the necessity of mobile-friendly websites. They dive into an eye-opening article from 95 Visual, highlighting that nearly all consumers use online platforms to shop locally and that Google prioritizes mobile-friendly sites. The discussion emphasizes that a poor mobile experience can make a business look unprofessional and deter potential customers. They stress the need for responsive design and a consistent user experience across all devices to build trust and drive business growth. The episode wraps up with a look toward the future, questioning what's next in the ever-evolving digital landscape.

00:00 Introduction to Business Ignite Podcast

00:16 The Importance of an Updated Online Presence

00:32 Mobile-Friendly Websites: A Necessity

01:20 Google's Role in Mobile Optimization

02:20 Creating a Seamless Mobile Experience

02:55 Future Trends in Online Presence

03:14 Conclusion and Final Thoughts

Resources:

• Importance of Your Website Going Mobile - Having a mobile-friendly website is crucial in today’s digital landscape as more users access the web via smartphones and tablets. A responsive, mobile-optimized site improves user experience, boosts search engine rankings, and increases engagement, helping businesses reach a wider audience. Ensuring your website is mobile-friendly is essential for staying competitive and driving conversions. https://www.95visual.com/resources/articles/importance-of-your-website-going-mobile

Social Media:

• Facebook - https://www.facebook.com/BusinessIgnitePodcast
• Instagram - https://www.instagram.com/BusinessIgnitePodcast
• LinkedIn - https://www.linkedin.com/company/business-ignite-podcast
• YouTube - https://www.youtube.com/@BusinessIgnitePodcast
• Website - https://businessignitepodcast.com/
• TikTok - https://www.tiktok.com/@businessignitepodcast
• X (Twitter) - https://x.com/BizIgnitePod

Speaker: 00:00:00

Welcome back to the business ignite podcast, where we light the fire

2

: 00:00:03

for business growth and marketing success.

3

: 00:00:05

Your hosts, Ethan Walker, Samantha Reed,

bring you the latest trends, expert

4

: 00:00:10

insights, and actionable strategies

to fuel your business journey.

5

: 00:00:14

Let's ignite your potential.

6

: 00:00:16

Ethan Walker: All right, everyone,

welcome back for another deep dive today.

7

: 00:00:19

We're talking about something that's

well, kind of essential for businesses

8

: 00:00:23

in the digital age, making sure your

online presence is actually up to date.

9

: 00:00:28

Samantha Reed: Definitely.

10

: 00:00:29

It's something a lot of people don't

think about, but it can make or break you.

11

: 00:00:32

Ethan Walker: Totally.

12

: 00:00:32

We're diving into this article

from 95 visual and it's all

13

: 00:00:36

about mobile friendly websites.

14

: 00:00:39

Honestly, this article was

a huge wake up call for me.

15

: 00:00:42

Samantha Reed: It's eyeopening for sure.

16

: 00:00:43

Makes you realize how much

the online world has changed.

17

: 00:00:46

Ethan Walker: So, like, right off the

bat, the article hits you with this.

18

: 00:00:49

Samantha Reed: Yeah.

19

: 00:00:49

Ethan Walker: Almost everyone,

like nearly all consumers, use

20

: 00:00:53

online stuff to shop locally.

21

: 00:00:55

Samantha Reed: Yeah, and think about it.

22

: 00:00:56

Ethan Walker: It's true.

23

: 00:00:56

Samantha Reed: When's the last time

you actually looked for, like, a

24

: 00:00:58

restaurant or a store or whatever

without pulling out your phone?

25

: 00:01:02

Ethan Walker: Literally all the time.

26

: 00:01:03

It's how I find everything.

27

: 00:01:05

But honestly, I never thought

about it from, like, the business

28

: 00:01:09

side before reading this.

29

: 00:01:11

Samantha Reed: And that's the thing.

30

: 00:01:12

This isn't just about

how we use the internet.

31

: 00:01:14

It's about understanding

that everyone else does, too.

32

: 00:01:18

And businesses need to adapt.

33

: 00:01:20

The article even talks about how

Google's completely on board with this.

34

: 00:01:23

They prioritize websites

that are designed for phones.

35

: 00:01:27

If yours isn't, You're

basically invisible.

36

: 00:01:29

Ethan Walker: It's like, what's

the point of even having a website

37

: 00:01:32

if it looks terrible on a phone?

38

: 00:01:34

You know?

39

: 00:01:34

It's your business card, your storefront,

your everything in a lot of ways.

40

: 00:01:38

Samantha Reed: Exactly.

41

: 00:01:39

It's the first impression, and if it's

a bad one, people are just going to hit

42

: 00:01:42

that back button and find someone else.

43

: 00:01:43

Ethan Walker: So true.

44

: 00:01:43

They're not going to go through the

hassle of trying to pinch and zoom

45

: 00:01:46

just to read a menu or something.

46

: 00:01:48

Samantha Reed: Right.

47

: 00:01:48

And the article makes a

really good point about this.

48

: 00:01:51

A bad mobile site is worse

than no mobile site at all.

49

: 00:01:54

Ethan Walker: Seriously.

50

: 00:01:55

Is it really that bad?

51

: 00:01:57

Samantha Reed: Think about it.

52

: 00:01:57

If you land on a website, and it's

just a mess on your phone, it makes

53

: 00:02:01

the whole business look unprofessional.

54

: 00:02:03

Like, they don't care.

55

: 00:02:04

Ethan Walker: And with so much

competition these days, you can't

56

: 00:02:06

afford to give off that impression.

57

: 00:02:08

Samantha Reed: Exactly.

58

: 00:02:09

And the article talks about

these three things, exposure,

59

: 00:02:12

relevance, and business growth.

60

: 00:02:14

They're all connected to this,

and it all comes down to how

61

: 00:02:18

people experience your site.

62

: 00:02:20

Ethan Walker: It's not just about

having a mobile version either,

63

: 00:02:22

right, like a stripped down thing.

64

: 00:02:24

It has to be just as

good as the desktop site.

65

: 00:02:26

Samantha Reed: Right.

66

: 00:02:27

It needs to be a good experience

across the board, easy to

67

: 00:02:30

use, looks good, all of it.

68

: 00:02:32

That's where things like responsive

design come in, where the website

69

: 00:02:34

adapts to whatever screen you're on.

70

: 00:02:36

Ethan Walker: So it's not just about,

like, shrinking things down, it's about

71

: 00:02:40

making the whole thing work seamlessly.

72

: 00:02:43

Navigation, content, everything.

73

: 00:02:45

Samantha Reed: Yes, that

consistent experience builds trust.

74

: 00:02:49

And here's the thing, that

article, that was back in: 2017

75

: 00:02:52

imagine how important it is now.

76

: 00:02:54

Ethan Walker: Seriously.

77

: 00:02:55

So, where do we go from here?

78

: 00:02:56

Samantha Reed: It makes

you wonder what's next.

79

: 00:02:58

Voice search, AI, who knows what's

coming, but it's safe to say

80

: 00:03:01

that things aren't slowing down.

81

: 00:03:03

Ethan Walker: Absolutely.

82

: 00:03:03

If you're not keeping up,

you're falling behind.

83

: 00:03:05

Samantha Reed: Exactly.

84

: 00:03:06

So if you haven't already, now's

the time to make sure your online

85

: 00:03:09

presence is ready for anything.

86

: 00:03:11

Ethan Walker: Great advice.

87

: 00:03:12

Thanks for diving into this with us.

88

: 00:03:13

Samantha Reed: Happy to be here.

89

: 00:03:15

Speaker 2: Thanks for tuning

into the Business Ignite podcast,

90

: 00:03:18

where we fuel your business

growth and marketing success.

91

: 00:03:22

If you enjoyed today's episode,

be sure to rate and review us.

92

: 00:03:25

It does help others find the show.

93

: 00:03:28

Don't forget to follow us on social

media at Business Ignite podcast and

94

: 00:03:32

share this episode with a friend.

95

: 00:03:34

Keep the fire burning and remember,

your success is just one strategy away.

96

: 00:03:41

Until next time, stay ignited.