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The PROPER Way to Advertise a Sale
Episode 4122nd February 2022 • Marketing Musings | Johnny Molson • Johnny Molson
00:00:00 00:07:27

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Research from Les Binet and Peter Field:

https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/

Their book, The Long and the Short of it:

https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/

Mark Ritson article on price promotions:

https://www.marketingweek.com/ritson-era-price-promotions-over/