In this episode of Take-Away with Sam Oches, Sam talks with Rian McCartan, CEO of the drive-thru only soda fountain chain Swig. This Utah based concept has 59 locations in seven states and hundreds more in the pipeline, and it’s preparing to conquer the U.S. as essentially a category of one. Rian joined the podcast to talk about how the brand plans to capitalize on essentially infinite runway and how it manages to do the unthinkable: work with both of the soda titans, Coca-Cola and Pepsi.    

In this conversation, you’ll find out why:

• The first rule of expansion is to remember your roots
• You can be highly technical and highly personable at the same time
• Scarcity marketing can be a successful growth strategy
• Beverage concepts will always find an audience, but they must be unique and relevant to survive
• By tapping into customers’ emotional relationship to products, you build trust and show those customers that you’re listening to them

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.