In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.

He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem.

To learn more about The Wild Animal Sanctuary and to donate, visit https://www.wildanimalsanctuary.org.

This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.

Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.

You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/When-Your-Mission-is-Your-Brand/

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For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

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