Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener’s promise.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/adding-value-with-podcasting/

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Episode Chapters:

(00:00) Introduction - Rich Cardona

(02:17) Rich Cardona - Discovering Podcasting, Starting A Business

(06:30) Hard Times in Entrepreneurship - Keep on Serving

(08:39) Landing Huge Guests On Your Podcast

(14:39) The Listener's Promise

(18:49) Biggest Challenge In Podcasts - Is Your Show Recommendable?

(26:09) Rich Asks Steve - What Has Helped You Persevere with Brand Story?

(28:39) Simple Promotion Tips for Podcasting

(35:17) Common Goals in Podcasting

(41:34) What Surprised Rich about Entrepreneurship

(48:24) Rich's Season of Life - Addition Through Subtraction

(51:14) Rich's Advice For His Younger Self - Never Settle