Artwork for podcast Podcast Monetization Secrets
It Takes More Than Just Information to Make a Successful Podcast
Episode 5630th November 2021 • Podcast Monetization Secrets • Christy Haussler
00:00:00 00:20:37

Share Episode


Have you ever looked at really successful people and wondered, how are they doing it? Well, many times with a podcast, we look at other people that we think are successful, but the problem is we really don't know is success having a podcast that lasts a certain amount of episodes? Is success having a certain amount of status associated with your podcast? Is success actually making money from your podcast?

What is Podcast Success?

One of the things that I see over and over again, is podcasts are starting with the idea that if they just start and start putting out content, that somehow that will draw in the right people, and they can make money from it, and it can completely change their life.

Podcasting Can Change Your Life

And podcasting can change your life. But you've got to have a system and it's got to be set up the right way.

I've made more than more than a million dollars from podcasting. And I'm here to help you do the same thing.

I am just wanting to collapse the time it takes to get from seven figures in a business to eight figures in a business. And my goal is to help you do the same with your podcast on whatever scale you're looking to monetize.

The whole point of this podcast is to go against the conventional wisdom that says, "if you start a podcast plan on spending three years putting out content, and then after about three years, you'll finally have built enough of an audience to monetize".

I say that is complete BS! You can monetize a podcast very, very quickly.

Your Level of Success Depends on Your Level of Preparation

The things that you do to set up your podcast for success will depend on how much money you make in the future.

So there's a lot of things that we can do, and we've got to know how.

One of the things that I've been really, really focused on for 2021, and for even the rest of this year, is getting people results.

The bottom line is information alone is not enough to change people's lives.

And the one thing you have to realize is that if people are going to come to you in your business, and they're going to want to give you their credit card and they're going to say take my money, please, please, please take my money.

It is because you've got to have a solution for them that solves a pressing problem, you've got to be able to get your podcast listener turned client a highly desired result in their life.

If your offer is about making something better...

If your offer is about making someone stronger...

If your offer is making someone healthier...

If your offer is an improvement offer...

You really need to be able to offer transformation.

You Get Results by Getting Results

The way you get transformation is by getting people results.

The results I'm focused on is getting people from having a podcast that is stuck in free content creation mode, to simply giving out content every single week and not getting anything in return - to taking that same effort that they're putting into the podcast and formatting it in a different way and making more offers and getting people money in exchange for the value that they're providing.

Podcast Monetization Happens With a Small Audience

So there's a completely different way of podcasting and it doesn't take huge numbers. I've shared with you my numbers before and the 1000s of dollars that I make a month from this podcast is from a very small audience and the audience is growing every single month.

At the same time, many conventional podcast gurus want to make you feel like you don't have a right to ask for money or to make an offer if you don't have a big enough audience.

How Big Do You Have to Be Before You Can Make Money?

So my question becomes, what is big enough? What is big enough? Every business starts by signing their first customer, right? Every business starts by processing their first credit card.

Podcasting Can Become Your Most Expensive Hobby

If you are not planning on monetizing your podcast, then what you have is a very expensive hobby. Simply put, right, there's no point and you continuing to invest in a lot, and to pay a lot, and to do all these things if you don't have a plan to monetize.

But many times having the plan to monetize and saying yes, I would love to make money...yes, I hope to make money...yes, ultimately, that would be my ideal to make money - is not the same as making money from my podcast.

And there's a big gulf, there's a big, it's almost like you're standing at the edge of the Grand Canyon. And on your side is free content creation mode. And on the other side is a fully monetized podcast that's bringing you increasing predictable revenue every single month.

And in order to get there, you've got the big huge gulf between those two sides of the Grand Canyon. And you can try hiking down. And you know, there are books that have been written about all the people that died on the way around the Grand Canyon, or into the Grand Canyon, or somehow hiking or whatever they're doing around the Grand Canyon.

But I can also tell you stories of podcasts that have died from making the trip trying to get to the other side, and they didn't know what they were doing.

The Easiest, Quickest Path to Monetization

All I'm doing is just trying to build a bridge right across the top. So it's the easiest, shortest, quickest, most accessible path to monetization.

You don't need to hike two miles down to the bottom of the Grand Canyon, and encounter rattlesnakes and rockslides and avalanches, and flooding rivers and all these things just to get there to potentially get to the other side and not be able to make it up the hill.

So we're just trying to get you there as quickly as possible.

Information Isn't Enough to Ensure a Successful Podcast

Unfortunately, information is not enough for me to tell you how to do it, I've got to show you, I've got to help you implement. And I've got to help lay out your path to monetization.

I have a very tried and true method for this that people all over the world use to monetize businesses, month after month and year after a year and grow to multiple seven, eight, whatever 10 figure businesses where they are getting multi million dollar, you know, multi million dollar even months sometimes. That's what people do with this method.

Follow What You Know Works

It's not my method, I didn't come up with an initially. I've just adapted it for podcasters, and for where you are.

Challenge Starts December 6th

So one of the things that we have going on starting next week, December 6, we have the Perfect Podcast Offer Challenge that is coming out - it is a five day free challenge.

It is absolutely for you, if you've just made a few dollars from your podcast, if you've not figured out how to make your first dollar yet or if you have done a few things, but nothing's really worked or you've gotten discouraged or whatever.

The good news is - this is the challenge for you. What we'll do in those five days is -we will show you each day, add another layer on how you can create the perfect podcast offer for your audience.

Your Podcast Audience is Your Ideal Avatar

And then what you can do to get your podcast listeners to move towards you. Because in a lot of ways, you know the problems your audience already has, you know the problems you need to solve for them. And we've just got to get a path laid out so that you know exactly what levers you're pulling; exactly what products you're selling.

Productize Your Offer for Monetization

This offer is the process of us building essentially your first product that you're going to sell to your podcast audience. And so the challenge starts December 6 that runs all the way through December 10. We meet every single day for an hour.

The VIP Access Pass

There is a VIP access where you can get some additional things and there's additional hours of coaching in there. But let me just tell you, I'm so excited. It's going to be one of the most fun things I've ever done in my business because I I do a lot of coaching in my regular business in the course of a month. And so some of my favorite times is actually meeting one on one with my podcast coaching clients that are so excited about what they're doing. And I get to help them customize and help them build their plans and their products and their roadmap to monetization. And so one of the things that you're going to be able to do from this challenge is to get Get with me. And we're going to be able to do that together in just a very, very short amount of time. So if you need the boost, and some of you are going to be able to take the challenge, and honestly have your product out there and launched before January 1 2022, and then you have an entire year to build on it and grow on it and scale it. And that's what we want you to do. So go to, that's all you've got to do. It's, it'll be right there, you can sign up for the challenge.

Join the Perfect Podcast Offer Challenge starting Dec. 6th here.

Want to learn more? Join our private Facebook group here!

You can also find Christy and her team at!

Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up here.

Here's another episode that may help you!




More from YouTube