Podcasts are continuing to explode entering 2022 but the landscape has changed a little bit for those within it. You can no longer simply publish your podcast with the expectation people will find it and listen. If you’re creating a podcast right now, you need to be promoting it. But where should you start, what works best, and how do you get the help you need within the industry?

That’s precisely why we invited podcast maven Lauren Passell on this month’s episode of the Podcast Industry Experts. You might know Lauren as the creator and curator of Podcast The Newsletter and Podcast Marketing Magic, or maybe you just know Lauren from her amazing insights on Twitter. She brings a unique perspective and tons of amazing insights to this episode, especially for those struggling to find their audience.

We talk to Lauren about her podcast marketing tips, how to find podcast partnerships for cross promotion, how newsletter creators want to be pitched, and her podcast industry predictions for 2022.