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Do you want to build your brand, amplify your reach, and keep the attention right where you want it?
In this episode, Sharran introduces his “Hometown Media Machine” concept, a strategy for creating a powerful local media presence that promotes you, your ideas, and your business without you having to be in the spotlight. Building a media company in your community can help you attract loyal followers, forge profitable partnerships, and establish a lasting reputation.
Tune in as Sharran shares the step-by-step instructions for setting up your local media machine, from selecting the right platform to leveraging local influencers and offering community perks. Whether you’re a small business owner, real estate agent, or local entrepreneur, this episode will teach you how to turn a side project into a valuable asset.
“If you actually have a chance to build a local brand, you will be unbeatable.”
- Sharran Srivatsaa
Timestamps:
01:12 - Why local influence matters
02:25 - Inspiration from Ben Franklin's Pennsylvania Gazette
05:57 - Choosing your platform: blog, podcast, or YouTube
07:08 - Leveraging local influencers and officials
10:55 - Building community without direct selling
15:46 - Offering perks and giveaways for brand growth
16:59 - Using social proof and reciprocity to build a reputation
19:31 - Making the Hometown Media Machine an asset
Resources:
- The 5am Club - https://sharran.com/5amclub/
- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom
- Join Sharran's VIP Community - https://sharran.com/vip/
- The Real Brokerage - https://www.joinreal.com/
- Top Agent Power Pack - https://sharran.activehosted.com/f/121
- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo
- ARC Multifamily Real Estate Investing - https://arcmf.com/
- Sharran's Partnership Program - https://www.highlandprime.com/
- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/
Connect with Sharran:
- Facebook - https://www.facebook.com/likesharran
- Instagram - https://www.instagram.com/sharransrivatsaa/
- Twitter - https://twitter.com/sharran
- LinkedIn - http://www.linkedin.com/in/sharran
- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1
