Marshall Nyman, the CEO of Nymo, appeared on an episode of "Failing to Success," a podcast hosted by Chad Kaleky of Cosmic Design and Development. Nyman's company helps brands open their affiliate channels through a content approach. Nyman shared his childhood struggles with ADHD and how he overcame them to pursue a successful career. He attributed his success to the experience of graduate school that taught him how to be organized and prepared, leading him to work in affiliate marketing. Nyman worked for a company for four years and gained enough knowledge to start his own business.
Nymo manages affiliate programs by looking for content partnerships to drive top-of-funnel opportunities for brands. The company helps brands get their products in front of different affiliates and editors, enabling them to make informed decisions. The company is a low-risk platform, and the brand doesn't have to worry about paying anybody unless there's actually a sale. Affiliate marketing is like third-party SEO, where you ask others to help you with your SEO outside of your site.
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Chapters:
00:00:00 Intro
00:02:29 Affiliate Marketing
00:05:32 Percentage of Revenue from Affiliates
00:11:01 Contact Marshall
Marshall Nyman, Nymo, affiliate channels, content approach, Chad Kaleky, Cosmic Design and Development, ADHD, graduate school, organized, successful career, affiliate marketing, low-risk platform, top-of-funnel opportunities, content partnerships, informed decisions, third-party SEO, sales commission, marketing empire, branding, SEO approach, digital marketing, inspiration, business, entrepreneurship, success, motivation, marketing offers, data management, traffic management
