Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results? 

Main talking points include:

• Why you can never guarantee SEO results
• How to talk to clients about SEO results and how to tie them into commercial metrics
• The risks of relying too much on a single platform for business
• The ethical aspects of selling SEO services, focusing on the importance of honesty and value in client interactions